01/09/2024
Yatagan
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What happens when Dior redefines the New Look
Unannotated fragrances No. 178
The so-called New Look describes a new style in women's fashion in the 1950s, which was figure-hugging and feminine and was presented by Christian Dior from spring 1947. Wiki knows everything else better.
As Dior was revolutionizing women's fashion at the time, this was a particularly prestigious concept for Dior, and special care was to be expected in its olfactory implementation. Now Francis Kurkdjian is certainly someone who could do it, but he is more known for artificial fragrances, both in the heavy fragrances such as Baccarat Rouge 540 Eau de Parfum and in the light colognes such as "Gentle fluidity (Silver) | Maison Francis Kurkdjian". Almost all fragrances are characterized by a thoroughly artistically ambitious synthetic quality: artificial fragrances.
This also applies to the new New Look. In my opinion, the result is sobering: aldehydes are at the heart of the composition, which I do appreciate when they are well integrated, for example in floral, amber or oriental compositions. Here, however, the combination with frankincense, which is not heavy and sacred, but bright, silvery and ethereal and underlines the artificially sparkling effect of the aldehydes, ensures that the New Look becomes a synthetic look. I miss the flesh, the base, the foundation, the color: the fragrance seems - synesthetically speaking - gray, white, silver, cold in the true sense of the word, quite different from Dior's New Look. Of course, you can like that. I can't appreciate it.
I wonder what Christian would have said about it?
The so-called New Look describes a new style in women's fashion in the 1950s, which was figure-hugging and feminine and was presented by Christian Dior from spring 1947. Wiki knows everything else better.
As Dior was revolutionizing women's fashion at the time, this was a particularly prestigious concept for Dior, and special care was to be expected in its olfactory implementation. Now Francis Kurkdjian is certainly someone who could do it, but he is more known for artificial fragrances, both in the heavy fragrances such as Baccarat Rouge 540 Eau de Parfum and in the light colognes such as "Gentle fluidity (Silver) | Maison Francis Kurkdjian". Almost all fragrances are characterized by a thoroughly artistically ambitious synthetic quality: artificial fragrances.
This also applies to the new New Look. In my opinion, the result is sobering: aldehydes are at the heart of the composition, which I do appreciate when they are well integrated, for example in floral, amber or oriental compositions. Here, however, the combination with frankincense, which is not heavy and sacred, but bright, silvery and ethereal and underlines the artificially sparkling effect of the aldehydes, ensures that the New Look becomes a synthetic look. I miss the flesh, the base, the foundation, the color: the fragrance seems - synesthetically speaking - gray, white, silver, cold in the true sense of the word, quite different from Dior's New Look. Of course, you can like that. I can't appreciate it.
I wonder what Christian would have said about it?
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