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Ajayeb Dubai 2023

7.3 / 10 179 Ratings
A perfume by Lattafa for women and men, released in 2023. The scent is sweet-gourmand. It is being marketed by Lattafa Perfumes Industries LLC.
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Main accords

Sweet
Gourmand
Spicy
Oriental
Creamy

Fragrance Pyramid

Top Notes Top Notes
PineapplePineapple SaffronSaffron
Heart Notes Heart Notes
Arabica coffeeArabica coffee Violet leafViolet leaf
Base Notes Base Notes
ButterscotchButterscotch SandalwoodSandalwood VanillaVanilla
Ratings
Scent
7.3179 Ratings
Longevity
7.9162 Ratings
Sillage
7.5166 Ratings
Bottle
7.6164 Ratings
Value for money
8.7157 Ratings
Submitted by Skrwail · last update on 12/30/2025.
Source-backed & verified

Smells similar

What the fragrance is similar to
Black Widow by The Dua Brand
Black Widow
Black Phantom - Memento Mori by Kilian
Black Phantom - Memento Mori
Eau d'Ombré Leather by Tom Ford
Eau d'Ombré Leather
Boss Bottled (Eau de Toilette) by Hugo Boss
Boss Bottled Eau de Toilette
Honor & Glory by Lattafa
Honor & Glory

Reviews

14 in-depth fragrance descriptions
Kinano23

2 Reviews
Kinano23
Kinano23
3  
Do you want to smell like a dessert?
This scent from Lattafa, that I will gladly be the first to talk about here, is such an amazing scent, a very sophisticated and unique one indeed. Not gonna lie, this smells a little weird ab close at first and takes time to fully comprehend, but in the air this screams sophistication and smells heavenly. Just don't think about Black Phantom when smelling this and do it the justice of looking at it separately without trying to make it a clone of anything because it isn't.

The pineapple you get here is very subdued and dances alone behind in the background, while complementing the coffee “Cappuccino” and the butterscotch very well. The longevity is very good with almost 8 hours, the first being even a bit loud, then it turns into a lovely coffee cake in the dry down!! The part that I love the most and keeps me coming back to this scent.

When I say a coffee cake, I don't mean it to be the similar to the Tiramisu in Uomo, but rather a less sweet, smoother, and more delicious and mouthwatering coffee centered kind of cake!
I spray this mostly in the morning with my morning coffee, and keep getting whiffs from it all throughout the day. A clear recommendation from me, this smells way more expensive than the price tag I got it for. Well done Lattafa!
0 Comments
Lorenzobr

40 Reviews
Lorenzobr
Lorenzobr
3  
Opening could be better!
I'm sorry but the opening of this fragrance is simply bad: it's incredibly chemical and chaotic to my nose.
In the dry down, it settles a little bit and becomes sweeter, with a hint of coffee mixed with violet notes, but I can't really describe the sensation..
It's a rather "weird" blend of aromas that don't evoke the pleasant feeling of a cup of coffee.
It's probably the combination of pineapple and saffron that's causing this repulsion, or maybe it's the note of butterscotch that reminds me of "toffee" but in a bad way.
In any case, it takes a few minutes for this transformation and the first minutes are quite challenging (In my opinion, a fragrance should be good from the beginning).
The performance is also nothing special, but as always, this could be different for someone else.
Lastly, I don't find any similarity with "Black Phantom Memento Mori | Kilian", absolutely none.
Apart from that, I'm not sure to really "hate it" It's simply very different from what I was expecting. That's the risk of blind buy.
Updated on 01/14/2024
0 Comments
JamesxD

1 Review
JamesxD
JamesxD
1  
Mejora con el tiempo
Fué una compra a ciegas y la primera vez que lo olí, fue un completo rechazo. Olía a humo.
Lo dejé en un rincón por 2-3 semanas para que "macere" y ha sido una buena decisión...
El perfume ya no olía a humo, si no que se sentía el caramelo de mantequilla, café y piña. Sin embargo, aún había algo que no me cuadraba y creo que hay notas que no combinan del todo bien.

No es un perfume que podría recomendar.
0 Comments
7Scent
Haddock

50 Reviews
Haddock
Haddock
1  
Buttery perfume...
It is one of the perfumes that does not have an annoying smell. The most note you get from this perfume is the butter note. Of course, I have not seen Scottish butter yet to see what it smells like. But you get a slightly greasy smell from this perfume from start to finish. The notes that make up the perfume mention coffee; but this note is not strong or even recognizable in the perfume at all in my opinion and probably in combination with the Scottish butter note it caused the smell of fat to be removed from it and instilled a clearer note.

This perfume is somewhat similar to the Creme Brulee perfume from the brand Theodoros Kalitonis. But in the Creme Brulee perfume, the smell of fat is very strong at first; but in this perfume, this fat is completely controlled. On the other hand, the Creme Brulee perfume has more of an edible aspect than this perfume in my opinion. Of course, this perfume is also edible and those who are interested in gourmand scents; may enjoy smelling this perfume.

An important point that I think is present in the perfume itself in this perfume; is the shape of its bottle. In my opinion, this is the ugliest bottle I've ever seen. The bottle is opaque, one side is clear, the other is tar-like. It doesn't give the consumer a good feeling at all.
If the notes used in the composition of the perfume were tar or Birch or a resin, it would be possible to explain the reason for this strange shape of the bottle. But with the notes that this perfume has, the color and shape of the bottle are not at all justifiable.
Updated on 12/30/2025
0 Comments
Garnele

349 Reviews
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Garnele
Garnele
Top Review 27  
Inspired by Black Phantom but still unique
Anyone hoping that "Ajayeb Dubai | Lattafa / لطافة" is a dupe for the well-known "Black Phantom Memento Mori | Kilian" will unfortunately be disappointed right away.
The scent is at most inspired by Black Phantom, but is still independent.
At least, I don't know anything that truly resembles Ajayeb.

When I first tested Ajayeb, I was quite disappointed.
Sometimes you have to give a fragrance time before labeling it a bad purchase, and I gave it that time.

One of the reasons why the perfume disappointed me is the opening.
The pineapple and saffron combination in the opening smells extremely minty.
Mint in perfume is really not my thing.
This confused me quite a bit, as I have never perceived pineapple as mint; the two notes aren't even very similar, and yet mint is all I could detect.

Only on the third or fourth wear did I understand that the perfume strangely transitions directly into the heart note, and this combination of pineapple, violet leaf, and saffron has something totally minty.
At the same moment, you also subtly perceive coffee and butterscotch.
Vanilla and sandalwood don't take long to appear either.
Everything happens quite quickly, pow, pow, pow.
This can be a bit confusing for the nose.
It all sounds negative now, but it isn't.
You get used to it over time, and you start to enjoy it.

The most prominent notes in the later drydown are butterscotch and this something that I would describe as "minty."
In the background, there is still a coffee "vibe," so it's not a prominent coffee note like, for example, in a fragrance like Coffee Addict or similar.
Sandalwood and vanilla give the fragrance a pleasant sweet creaminess.
However, the scent never becomes too sweet.
It remains a mix of fresh and gourmand notes, with the sweet aspect slightly prevailing.
And precisely because of this freshness, it can also be worn on warmer days.
It really manages to bridge the gap between gourmand and fresh notes quite well.

The performance is a bit strange.
On some days, I perceive it well; on others, less so.
The fragrance probably needs to mature a bit more.
But in the first 90 minutes, the projection is moderate to strong.
After that, I can still perceive it for up to 3 hours, and only then does either my nose fail or it really diminishes significantly; I still need to test that.

Ajayeb is indeed unisex, but to me, it feels a bit more masculine than expected.
It’s probably that fresh note that gives it a slightly masculine vibe.
But I can still imagine it well on a woman, so it's not like that.

Overall, it's a beautiful scent that I had to warm up to, but now I'm happy to have it in my collection.
And anyone who enjoys fragrances that are a bit unique should definitely give it a chance and test it.
3 Comments
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Statements

58 short views on the fragrance
2
Reminds me of when you walk into a movie theater and you immediately are hit with the scent of popcorn and sweets. Extremely gourmand and quite sweet!
0 Comments
1
Gourmand butterscotch + coffee, but there's an ugly rubberiness from the saffron that lingers for way too long
0 Comments
1
To me this is a caramel and coffee scent, very gourmand, with great longevity anf average projection
0 Comments
7
3
Café-to-go - Woody Pogo. Grates dark saffron vanilla and delicate smoky notes. For cold, dreary days - autumn/winter evenings. Mystical elegance!
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3 Comments
6
Creamy sweet coffee-butterscotch-vanilla scent. One of my favorites from Lattafa for winter.
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0 Comments
6
Here, butterscotch meets vanilla and is rounded off by a gentle warmth.
You smell like a dessert :)
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5
2
Cappuccino without sugar, but with a cube of butterscotch, garnished with a vanilla pod!
In a Viennese coffee house, overlooking St. Stephen's Cathedral!
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2 Comments
4
Great coffee scent with saffron & fresh pineapple in the background. Plus caramel candies, wood & vanilla. Subtly boozy. Unique & wonderful.
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0 Comments
1 year ago
4
First cool and then warming roasted aromas take over. Mild cappuccino. Confusing experience.
I believe it will get better with time!
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0 Comments
4
Extraordinary coffee/butterscotch scent. So good for me that my nose is constantly glued to my wrist.
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