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Ajwad
اجواد

7.2 / 10 232 Ratings
A perfume by Lattafa for women. The release year is unknown. The scent is sweet-floral. The longevity is above-average. It is being marketed by Lattafa Perfumes Industries LLC.
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Main accords

Sweet
Floral
Fruity
Oriental
Woody

Fragrance Pyramid

Top Notes Top Notes
Fruity notesFruity notes
Heart Notes Heart Notes
RoseRose JasmineJasmine
Base Notes Base Notes
MuskMusk VanillaVanilla AmberAmber CedarwoodCedarwood
Ratings
Scent
7.2232 Ratings
Longevity
8.3208 Ratings
Sillage
7.9209 Ratings
Bottle
8.3217 Ratings
Value for money
9.0192 Ratings
Submitted by Darkbeat, last update on 11/05/2025.

Smells similar

What the fragrance is similar to
Jawhara (Eau de Parfum) by Maïssa
Jawhara Eau de Parfum
Roses Vanille (Eau de Parfum) by Mancera
Roses Vanille Eau de Parfum
Sakeena / سكينة by Lattafa
Sakeena
Magic (Eau de Parfum) by Al-Jazeera
Magic Eau de Parfum
Grandeur by Zimaya
Grandeur
Intense Cafe by Montale
Intense Cafe

Reviews

15 in-depth fragrance descriptions
MaxSmells

92 Reviews
MaxSmells
MaxSmells
3  
Lovely Rose ...
Lovely Rose ... Or is it? This starts off with enough candied fruits along with jasmine to make this more than a rose fragrance. You get sweetness , you also get florals to make this a bit unique. Then come the dry down , that adds some clean musk to the composition . A must have for someone that is intimidated by the note of rose and that also wants some uniqueness...
0 Comments
Arwo

24 Reviews
Arwo
Arwo
2  
Sweet fruits
I smell pineapple, vanilla and amber the most.... It's very long lasting and syrupy sweet. Don't apply it on white clothes because it stains it in orange colour. It's washable, but it doesn't look nice. This perfume is very, very fruity. It has some similarities with Kirke and Erba pura, that ambery fruity sweetness.... I don't like amber, but it's not overpowering in this perfume so I like to wear it. Don't overspray. Literally 2 sprays are enough and you won't suffocate anyone around you. It lasts all day.
0 Comments
Garnele

315 Reviews
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Garnele
Garnele
Top Review 14  
Could be a Montale
Here it is mentioned that it would be intense Café but without coffee.
Yaaa, I see that to some extent, but definitely not similar enough to call it a dupe.
Intense Café is a floral gourmand scent, and this one is too.
In intense Café, the rose is the main player, here it is the jasmine.
And while in Intense Café a coffee note is responsible for the sweetness, here it’s a kind of fresh honey/caramel.
Sounds strange, but that’s how it is :D.
It smells like you dipped the jasmine in not-too-sweet honey, very interesting, I must say.
Both scents (Intense Café & Ajwad) are about equally sweet.
I don’t perceive the fruity notes at all.
However, what I now perceive as honey or caramel could also be a tropical sweet fruit.
But I can’t think of any fruit that smells like this ‍️.
That’s why for me it’s not a fruity scent; as I said, it leans more towards floral gourmand.

Performance: the performance is okay, lasting several hours without becoming overpowering.
The longevity is slightly better than the sillage.

Who can wear it? For me, it’s more of a feminine scent, definitely more feminine than unisex, but a man can wear it too.
You just have to be okay with the fact that it is somewhat more feminine.

My conclusion: A beautiful scent, but you have to like it floral and gourmand.
I find it more delicious than the intense Café by Montale, even though they have similarities.
Definitely not a candidate for a blind buy!
But those who love Intense Café will surely enjoy this one too.
0 Comments
Zuckerblume

7 Reviews
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Zuckerblume
Zuckerblume
Very helpful Review 13  
Jasmine Tea with Honey on a Cool Spring Morning
Actually, I just wanted to leave a statement about this, but somehow the scent is just too complex for that.

It is definitely very special, and I must admit that I found it extremely interesting right away, but I was still unsure about how I felt about it.

In the top notes, it definitely has fruity elements, but not exclusively. I perceive something that feels fresh, cool, and somewhat aldehyde-like, and also slightly ozonic, but without the often typical soapiness that comes with it. It might be most comparable to the impression of dew-fresh, cold morning air that someone brings in from outside.

PerfumeTok, Insta, YouTube, and the like describe this note in some cases as metallic, and I can at least partially understand what they mean, although I wouldn't necessarily describe it that way myself, if that makes sense.

This cool impression is only intense at the beginning; it fades over time but lingers for at least 20-40 minutes on me.

The (in my opinion, indefinable, but not very citrusy and tendentially tropical) fruity notes quickly give way to a pronounced jasmine note, while the rose is at best a supporting character. Jasmine lasts a long time, and the scent develops more and more into an ambered warm, woody direction, with vanilla becoming increasingly present over time, giving the fragrance a bit of softness and coziness.

Ajwad has gourmand undertones, but for me, it is still far from being a gourmand overall. Sweetness: present, but within limits. It conveys to me the distinct impression of viscous flower honey.

The stuff lasts really well on the skin and feels like it lasts forever on clothes. It envelops you with a truly beautiful, very noticeable sillage in the environment with just two sprays.

Overall, the fragrance smells really nice, especially once it has settled a bit, and also a bit special. I don't perceive any real similarity to Delina; one could perhaps speak of a similar vibe, but the scent is, at least to my nose, completely different. Roses Vanille comes closest - or Luis Varel Extreme Rose, which was probably inspired by the aforementioned. I have never smelled Montale's Intense Café.

However, it is clear here with Ajwad, as already mentioned, that jasmine is prominently featured and not the rose, as with the reference candidates.

I find Ajwad really quite brilliant now, but I still think that the fragrance is not really a safe blind buy candidate, and I can absolutely imagine that someone might not like the opening, which admittedly also has a slightly synthetic-fruity feel.

But if you have already blind bought it and are not thrilled at the beginning, you should still give the perfume at least a second or third chance and allow the scent some time to develop, as Ajwad really smells much nicer once it has settled a bit.

If you do like it, it actually fits various occasions and seasons. However, I see it most in spring and autumn and, to be honest, also somewhat more on a woman than on a man.

The bottle and packaging are once again extremely nicely designed - in reality, even much more beautiful than in videos or pictures, and it was truly a joy to unbox it. The bottle consists of a very heavy glass with a gold finish, featuring a decorative plate with colorful mosaic embossing applied to the front. The atomizer distributes the fragrance evenly. In our bottle, the wooden cap holds well, but I wouldn't lift it by that just to be safe.

Ajwad comes in a chic, metallic-foiled sliding box (similar to the Casamorati line or, to stay with Lattafa, like Nebras), matching the bottle in colorful mosaic design, and is really a great bonus, at least for a packaging enthusiast like me. For a small price, you really get something here.

This is really one of Lattafa's great strengths. They often manage to make you feel like you've gotten an extremely good deal when unboxing.
2 Comments
Juljammer

35 Reviews
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Juljammer
Juljammer
Very helpful Review 12  
The one that started it all.
I have always been a very fragrance-enthusiastic person, but the "Ajwad / اجواد | Lattafa / لطافة" has opened a whole new door for me. Namely, the previously very unfamiliar fragrance universe of Arabic/oriental scents. And how glad I am that it did.

So ignorant and curious as I was, I took the risk and blindly purchased the "Ajwad / اجواد | Lattafa / لطافة" based on various recommendations from TikTok. With the affordable prices and beautiful bottles that Lattafa has to offer, there’s really nothing to lose. I opened the very massive and high-quality cap of this exquisite piece, and a bombastic cloud of fragrance overwhelmed me. Everything around me smelled of it, and this cloud also spread into all the adjoining rooms. What was I doing? Complete overwhelm set in.

After I slowly gathered myself again, another feeling of euphoria washed over me. What a beautiful scent!!!!
You definitely have to be a rose lover to appreciate this; otherwise, you won’t be happy here. But the scent of the "Ajwad / اجواد | Lattafa / لطافة" is not just a clumsy, synthetic rose like the ones you often encounter; it’s a noble, mature, very spicy, almost majestic rose. This graceful scent is well supported by woody notes and a hint of powdery musk. I also detect a bit of vanilla, but the previously mentioned fragrance notes dominate this successful composition.

If I now start to talk about the sillage and longevity of the "Ajwad / اجواد | Lattafa / لطافة," I can’t stop raving. I’ll keep it short: An absolute beast in the bottle and on the skin. So the price/performance ratio here is absolutely fantastic.

For me, due to its strength, the scent is more suited for the colder seasons, but it can also be worn well in spring if dosed carefully. I believe it’s too much for hot summer days. By the way, I also find the scent very intriguing and attractive on men, but I mostly see it on women. It’s definitely a matter of taste.

The fact is, the "Ajwad / اجواد | Lattafa / لطافة" has truly expanded my perfume horizon positively.
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Statements

68 short views on the fragrance
1
I don’t really like it, very metallic fruity scent, but the sillage and longevity are great
0 Comments
1
I have tried this two times in a shopping mall and I couldn't shake off Delina vibes, or is it Delina Exclusif? Love it on first impressions
0 Comments
Rose, vanilla and amber are in the spotlight. Velvety-sweet. Actually far too sweet for my taste and yet it won't let me go...
0 Comments
25
12
Fruity goodness galore, so intensely artificial that you should dose it carefully, plus musk, a diffuse woody-amber base, vanilla.
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12 Comments
16
13
The Madonna image in mosaic style.
The roses, faded.
Jasmine and musk.
Her eyes speak for all the voices,
that we will never hear.
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13 Comments
13
1001 Arabian Nights, dreamily beautiful, spicy/gourmand, I think I smell something fresh...
It doesn't always have to be expensive
L O V E
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11
Very intense rose-musk scent.
Beautifully rounded by sweet ripe fruits and delicate vanilla.
For me, no metallic off-note.
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11
3
My wasp scent: attracted by fermented fruits and roses, it stings, is loud and annoying and *splat*
Well, would you look at that… now it’s dead.
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3 Comments
9
Packaging can’t be beat: bottle & MSRP: a dream!
The scent is amazing too, Roses Vanille Eau de Parfum with a jasmine focus, H&S bomb.
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7
Direction Roses Vanille/Intense Café + my own twist. A lovely warm scent that works really well on colder days. P-L & S/H super
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Images

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