Ajwad
اجواد

Ajwad / اجواد by Lattafa / لطافة
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7.3 / 10 215 Ratings
A perfume by Lattafa / لطافة for women. The release year is unknown. The scent is sweet-floral. The longevity is above-average. It is being marketed by Lattafa Perfumes Industries LLC.
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Main accords

Sweet
Floral
Fruity
Woody
Oriental

Fragrance Pyramid

Top Notes Top Notes
Fruity notesFruity notes
Heart Notes Heart Notes
RoseRose JasmineJasmine
Base Notes Base Notes
MuskMusk VanillaVanilla AmberAmber CedarwoodCedarwood
Ratings
Scent
7.3215 Ratings
Longevity
8.3193 Ratings
Sillage
8.0194 Ratings
Bottle
8.4202 Ratings
Value for money
9.0179 Ratings
Submitted by Darkbeat, last update on 07/03/2025.

Smells similar

What the fragrance is similar to
Jawhara (Eau de Parfum) by Maïssa
Jawhara Eau de Parfum
Roses Vanille (Eau de Parfum) by Mancera
Roses Vanille Eau de Parfum
Grandeur by Zimaya
Grandeur
Sakeena / سكينة by Lattafa / لطافة
Sakeena
Magic (Eau de Parfum) by Al-Jazeera / الجزيرة
Magic Eau de Parfum
Intense Cafe by Montale
Intense Cafe

Reviews

8 in-depth fragrance descriptions
10
Pricing
10
Bottle
7
Sillage
9
Longevity
9
Scent
MaxSmells

89 Reviews
MaxSmells
MaxSmells
3  
Lovely Rose ...
Lovely Rose ... Or is it? This starts off with enough candied fruits along with jasmine to make this more than a rose fragrance. You get sweetness , you also get florals to make this a bit unique. Then come the dry down , that adds some clean musk to the composition . A must have for someone that is intimidated by the note of rose and that also wants some uniqueness...
0 Comments
10
Pricing
10
Bottle
7
Sillage
10
Longevity
9
Scent
Arwo

23 Reviews
Arwo
Arwo
2  
Sweet fruits
I smell pineapple, vanilla and amber the most.... It's very long lasting and syrupy sweet. Don't apply it on white clothes because it stains it in orange colour. It's washable, but it doesn't look nice. This perfume is very, very fruity. It has some similarities with Kirke and Erba pura, that ambery fruity sweetness.... I don't like amber, but it's not overpowering in this perfume so I like to wear it. Don't overspray. Literally 2 sprays are enough and you won't suffocate anyone around you. It lasts all day.
0 Comments
9
Pricing
10
Bottle
10
Sillage
10
Longevity
8
Scent
Juljammer

33 Reviews
Translated Show original Show translation
Juljammer
Juljammer
Very helpful Review 12  
The one that started it all.
I have always been a very enthusiastic person when it comes to fragrances, but Ajwad has opened a whole new door for me. Namely the fragrance universe of Arabic/Oriental fragrances, which was still very unknown to me. And how glad I am that he did that.

As ignorant and curious as I was, I took a risk and blindly bought Ajwad based on various recommendations from TikTok. With the low prices and beautiful bottles that Lattafa has to offer, nothing is lost. I opened the very solid and high-quality cap of the precious piece and a bombastic cloud of fragrance came over me. Everything around me smelled of it and this cloud continued to drift into all the adjacent rooms. What was I doing? I was completely overwhelmed.

After I slowly collected myself again, I was overcome by another feeling of euphoria. What a wonderful scent!!!!
You clearly have to be a rose lover for this, otherwise you won't be happy here. But the fragrance of Ajwad is not just a clumsy, synthetic rose like you have often smelled elsewhere, but a noble, mature, very spicy, almost majestic rose. This graceful fragrance is well supported by woody notes and some powdery musk. I also detect a slight hint of vanilla, but the aforementioned fragrance notes dominate this successful composition.

When I start talking about the H/S of Ajwad, I can't stop raving about it. I'll keep it short: an absolute beast in the bottle and on the skin. The price/performance ratio here is absolutely utopian.

For me, due to its strength, the fragrance is rather something for the colder season, but can also be worn well in spring if you dose it skillfully. I think it's too much for the hot summer. Incidentally, I also find the fragrance very exciting and attractive on men, but I see it predominantly on women. It's absolutely a matter of taste.

The fact is, Ajwad has really broadened my perfume horizons in a positive way
1 Comment
10
Pricing
7
Bottle
8
Sillage
8
Longevity
8.5
Scent
Raidn

6 Reviews
Translated Show original Show translation
Raidn
Raidn
Very helpful Review 8  
Not similar to Rose's vanilla - but much better
For this review I have to expand a little, because there's a little backstory to how I came to Ajwad.

Raidn and the rose have always been difficult. If the rose wasn't too soapy, then it was too pungent. Or too synthetic. Or too old-fashioned and dusty. Or well made, but far too dominant. There was always something wrong, the rose wasn't my friend and I gave fragrances a wide berth.
Until I realized, thanks to various Kayali fragrances, that if the rose plays a supporting role and is combined with notes that tend to be sweet, then I can not only tolerate it, but even like it.

So I boldly wanted to go one step further and set out in search of a fragrance in which the rose plays the leading role. I didn't dare to try the queen Delina Eau de Parfum directly, but Roses Vanille Eau de Parfum
I really like vanilla, I thought the sweetness was a great contrast to the rose and citrus notes and I liked the reality even more on my skin. But...am I really ready for such a permanently present rose note? Doesn't it get on my nerves too quickly? And spend so much money on it?

A Parfumo search later, I ended up at Ajwad which made me hope for a good alternative for significantly less investment. A few days later, I got carried away and made a corresponding blind buy.

So now the big comparison between... Freshly sprayed on, there is no difference for my nose between Ajwad and Roses Vanille Eau de Parfum
This is rose, sparkling with citrus notes, but excellently countered with sweet vanilla and soft musk. The cedar wood ensures that the overall impression is not too sweet and girly. The combination results in a fresh vanilla bean rather than vanilla bakery aroma, with a slight powderiness that remains fresh rather than stale thanks to the citrus notes. So far so inspiring.

The Roses Vanille Eau de Parfum does not develop much further for me. In the drydown, the rose remains permanently present, similar to the first spray, until it disappears at some point towards the end of the fragrance's longevity and only vanilla, musk and cedarwood remain.
The Ajwad, on the other hand, takes me on a fragrance journey. After a while, the rose takes a step back and gradually makes room for warm jasmine and cosy amber, both of which harmonize wonderfully with the other fragrance notes and thus
make Ajwad more exciting and comforting than Roses Vanille Eau de Parfum can be.

Conclusion: I don't think that Ajwad is a dupe for Roses Vanille Eau de Parfum, the scent is too different and amber and jasmine are not super strong in Ajwad, but noticeably perceptible, while both notes are not present in Roses Vanille Eau de Parfum.
This means that the Ajwad not only convinces with the better price but also clearly with the better performance*
PS: my rose fragrance journey will of course continue, now I'm curious
*Note: For me, "better value" does not mean that a fragrance is necessarily better overall because it is cheaper than another or, on the contrary, that you automatically have to accept lower quality for less money. In this case, in my opinion, you are not paying less for a compromise, but you are paying less for a comparatively much better fragrance. Or to put it another way: I think Roses Vanille Eau de Parfum is by far not worth its price in comparison
4 Comments
10
Bottle
8
Sillage
8
Longevity
6
Scent
Gourmandnisi

53 Reviews
Translated Show original Show translation
Gourmandnisi
Gourmandnisi
Helpful Review 7  
Rose, vanilla and metal plate
As I really like the combination of rose and vanilla, I naturally had to try this visually beautiful lattafa. I own a few of these fragrance combinations. A similarity with Intense Cafe and Roses Vanille Eau de Parfum cannot be denied. Sweet Diamond Pink Pepper | 25 | Kayali" also goes in the same direction. Since I own all of them, I took my time and tested them all extensively, including comparing them. Of course, I see the fragrance as a standalone, but I'm sure there are also people who are considering getting it because they might want a dupe to... want. Well, I personally can say yes, it goes in that direction, but I wouldn't call it a dupe. It smells of rose, it also smells of vanilla, but what it smells of above all is metal. And this metal outshines everything else. Unfortunately, I always smell rubber or metal in the lattafas I've tested and that puts me off the whole fragrance.
Like most, it is also very loud. Such an in-your-face fragrance. If I now compare Roses Vanille Eau de Parfum (I'm wearing it on my right arm, the other on my left) then I can smell the subtleties here. The vanilla and the rose are gently interwoven and it almost melts into the skin. It becomes softer with longer wear. Ajwad is and remains the same from start to finish. Hard, loud, metallic. The bottle is a dream, which is probably why it is still in my collection. Fine noses should test it in advance if they are looking for an alternative fragrance.
6 Comments
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Statements

3 short views on the fragrance
Ronin47Ronin47 3 months ago
10
Bottle
9
Sillage
10
Longevity
10
Scent
I have tried this two times in a shopping mall and I couldn't shake off Delina vibes, or is it Delina Exclusif? Love it on first impressions
0 Comments
Aspasia0Aspasia0 4 months ago
8
Sillage
7
Longevity
8
Scent
Rose, vanilla and amber are in the spotlight. Velvety-sweet. Actually far too sweet for my taste and yet it won't let me go...
0 Comments
Lilly99Lilly99 8 months ago
8
Bottle
9
Sillage
9
Longevity
2
Scent
I don’t really like it, very metallic fruity scent, but the sillage and longevity are great
0 Comments

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Images

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