Ajwad
اجواد
Lattafa / لطافة

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7.5 / 10 113 Ratings

Ajwad is a popular perfume by Lattafa / لطافة for women. The release year is unknown. The scent is sweet-fruity. Projection and longevity are above-average. It is still in production.

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Main accords

Sweet

Fruity

Floral

Woody

Gourmand

Fragrance Pyramid

Top Notes

Fruity notes

Heart Notes

Rose

Jasmine

Base Notes

Musk

Vanilla

Cedarwood

Amber

Ratings

Scent

7.5113 Ratings

Longevity

8.4108 Ratings

Sillage

8.0108 Ratings

Bottle

8.7114 Ratings

Value for money

9.3102 Ratings

Submitted by Darkbeat, last update on 07.04.2024.

Reviews

6 in-depth fragrance descriptions

01/26/2024

9
Pricing 10
Bottle 10
Sillage 10
Longevity 8
Scent

Juljammer
25 Reviews

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Juljammer

Very helpful Review 9

The one that started it all.

I have always been a very enthusiastic person when it comes to fragrances, but Ajwad has opened a whole new door for me. Namely the fragrance universe of Arabic/Oriental fragrances, which was still very unknown to me. And how glad I am that he did that.

As ignorant and curious as I was, I took a risk and blindly bought Ajwad based on various recommendations from TikTok. With the low prices and beautiful bottles that Lattafa has to offer, nothing is lost. I opened the very solid and high-quality cap of the precious piece and a bombastic cloud of fragrance came over me. Everything around me smelled of it and this cloud continued to drift into all the adjacent rooms. What was I doing? I was completely overwhelmed.

After I slowly collected myself again, I was overcome by another feeling of euphoria. What a wonderful scent!!!!
You clearly have to be a rose lover for this, otherwise you won't be happy here. But the fragrance of Ajwad is not just a clumsy, synthetic rose like you have often smelled elsewhere, but a noble, mature, very spicy, almost majestic rose. This graceful fragrance is well supported by woody notes and some powdery musk. I also detect a slight hint of vanilla, but the aforementioned fragrance notes dominate this successful composition.

When I start talking about the H/S of Ajwad, I can't stop raving about it. I'll keep it short: an absolute beast in the bottle and on the skin. The price/performance ratio here is absolutely utopian.

For me, due to its strength, the fragrance is rather something for the colder season, but can also be worn well in spring if you dose it skillfully. I think it's too much for the hot summer. Incidentally, I also find the fragrance very exciting and attractive on men, but I see it predominantly on women. It's absolutely a matter of taste.

The fact is, Ajwad has really broadened my perfume horizons in a positive way

02/12/2024

10
Pricing 7
Bottle 8
Sillage 8
Longevity 8.5
Scent

Raidn
4 Reviews

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Raidn

Helpful Review 5

Not similar to Rose's vanilla - but much better

For this review I have to expand a little, because there's a little backstory to how I came to Ajwad.

Raidn and the rose have always been difficult. If the rose wasn't too soapy, then it was too pungent. Or too synthetic. Or too old-fashioned and dusty. Or well made, but far too dominant. There was always something wrong, the rose wasn't my friend and I gave fragrances a wide berth.
Until I realized, thanks to various Kayali fragrances, that if the rose plays a supporting role and is combined with notes that tend to be sweet, then I can not only tolerate it, but even like it.

So I boldly wanted to go one step further and set out in search of a fragrance in which the rose plays the leading role. I didn't dare to try the queen Delina Eau de Parfum directly, but Roses Vanille Eau de Parfum
I really like vanilla, I thought the sweetness was a great contrast to the rose and citrus notes and I liked the reality even more on my skin. But...am I really ready for such a permanently present rose note? Doesn't it get on my nerves too quickly? And spend so much money on it?

A Parfumo search later, I ended up at Ajwad which made me hope for a good alternative for significantly less investment. A few days later, I got carried away and made a corresponding blind buy.

So now the big comparison between... Freshly sprayed on, there is no difference for my nose between Ajwad and Roses Vanille Eau de Parfum
This is rose, sparkling with citrus notes, but excellently countered with sweet vanilla and soft musk. The cedar wood ensures that the overall impression is not too sweet and girly. The combination results in a fresh vanilla bean rather than vanilla bakery aroma, with a slight powderiness that remains fresh rather than stale thanks to the citrus notes. So far so inspiring.

The Roses Vanille Eau de Parfum does not develop much further for me. In the drydown, the rose remains permanently present, similar to the first spray, until it disappears at some point towards the end of the fragrance's longevity and only vanilla, musk and cedarwood remain.
The Ajwad, on the other hand, takes me on a fragrance journey. After a while, the rose takes a step back and gradually makes room for warm jasmine and cosy amber, both of which harmonize wonderfully with the other fragrance notes and thus
make Ajwad more exciting and comforting than Roses Vanille Eau de Parfum can be.

Conclusion: I don't think that Ajwad is a dupe for Roses Vanille Eau de Parfum, the scent is too different and amber and jasmine are not super strong in Ajwad, but noticeably perceptible, while both notes are not present in Roses Vanille Eau de Parfum.
This means that the Ajwad not only convinces with the better price but also clearly with the better performance*
PS: my rose fragrance journey will of course continue, now I'm curious
*Note: For me, "better value" does not mean that a fragrance is necessarily better overall because it is cheaper than another or, on the contrary, that you automatically have to accept lower quality for less money. In this case, in my opinion, you are not paying less for a compromise, but you are paying less for a comparatively much better fragrance. Or to put it another way: I think Roses Vanille Eau de Parfum is by far not worth its price in comparison

03/23/2024

10
Bottle 8
Sillage 8
Longevity 6
Scent

Gourmandnisi
40 Reviews

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Gourmandnisi

Helpful Review 4

Rose, vanilla and metal plate

As I really like the combination of rose and vanilla, I naturally had to try this visually beautiful lattafa. I own a few of these fragrance combinations. A similarity with Intense Cafe and Roses Vanille Eau de Parfum cannot be denied. Sweet Diamond Pink Pepper | 25 | Kayali" also goes in the same direction. Since I own all of them, I took my time and tested them all extensively, including comparing them. Of course, I see the fragrance as a standalone, but I'm sure there are also people who are considering getting it because they might want a dupe to... want. Well, I personally can say yes, it goes in that direction, but I wouldn't call it a dupe. It smells of rose, it also smells of vanilla, but what it smells of above all is metal. And this metal outshines everything else. Unfortunately, I always smell rubber or metal in the lattafas I've tested and that puts me off the whole fragrance.
Like most, it is also very loud. Such an in-your-face fragrance. If I now compare Roses Vanille Eau de Parfum (I'm wearing it on my right arm, the other on my left) then I can smell the subtleties here. The vanilla and the rose are gently interwoven and it almost melts into the skin. It becomes softer with longer wear. Ajwad is and remains the same from start to finish. Hard, loud, metallic. The bottle is a dream, which is probably why it is still in my collection. Fine noses should test it in advance if they are looking for an alternative fragrance.

09/21/2023

10
Pricing 10
Bottle 8
Sillage 9
Longevity 9
Scent

KatharinaN
1 Review

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KatharinaN

unique

Wonderfully cool, fruity, fresh, sweet and floral fragrance, which smells very animalic to my nose due to the prominent jasmine - amber combination, this combination reminds me very much of the old Alien, as we still loved it, so actually the combination of these 2 notes smells almost identically animalic, multi-faceted, deep, seductive, captivating, the fruity notes and cedar, make this fresh, cool twist and that at least 8h on the skin (textiles, hair & co of course all day and longer, like all Lattafa's in my collection so far:), on back of hand after 5x washing with soap, still relatively good smelling, sillage the first ca2hrs about 2 arm lengths (moderate), after about 6hrs still about 1ne and after about 14hrs, the scent still wasn't completely skin deep and radiated well when sb came into my personal space and all for €22; on lattafa.en.......

03/02/2024

UweUndBernd
3 Reviews

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UweUndBernd

This is her! But worse!

This fragrance is closed to me. I wanted to like it so much. But it doesn't seem to like me. It gives me a bad headache. But not because it makes me brood. It's this note from the blue shower gel that is always associated with "freshness".
It reminds me of "this is here!" By Zadig and Voltaire, which is also very sweet, bitter and above all resinous on my skin. Once I was chatting with a neighbor who suddenly said that a fir tree here must be very resinous out of season and that she liked the scent of resin so much. However, my perfume was not a tree. This blatant resin note paired with bittersweet burnt cotton candy and a rose like in Rance Elise and blue shower gel is such an unpleasant mess that my head almost burst. What's more, at the beginning I really feel like I'm sniffing glue.

I can only sense the beauty of the fragrance in the background. It's like a funfair in the 80s/90s when I was little. In addition to the rides and the cheerful screams of those on the rides, I can feel and smell the warm earth and dry grass of the fairground, the warm wood of the rustic stalls. The cotton candy stand is almost within reach. Even the fruit on the next stall seems to be waiting in a fountain of cool water for someone who wants to buy it. There must also be a stall with roasted potatoes... the ones with vanillin sugar. Behind the stalls is a rose bush that begins to smell delicately in the warm evening sun. - I can recognize it for a moment and want to get closer, but then there is this wall of resin, wood and "fresh" shower gel behind which I sit and which bangs against my brain again and again. I still have to keep smelling my arm. I like to go back to this beautiful memory so much.

It's just a shame.

The bottle is also beautiful. Made of glass, heavy and golden with a lid made of real wood. The plaque is made of cool metal with an embossed, colorful pattern. It comes in a sturdy, same-colored cardboard box with a drawer and a foam lining with red velvet flocking. So classy and high-quality. Bundle but not kitschy or even too much. Simply amazing!

It gives me a really bad headache for at least 3 hours until I can only feel it on my skin. But that's after 12 hours plus.

Nevertheless, I seem to keep trying with it in the hope that one day I'll be back at the fairground of my childhood. Without the fat wall banging against my head.

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