Pure eVe - Just Pure / Pure Virgin by The Different Company

Bottle Design:
Thierry de Baschmakoff

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Juste Chic

Pure eVe - Just Pure
Pure Virgin
The Different Company 2011

7.7 / 10 388 Ratings

A popular perfume by The Different Company for women and men, released in 2011. The scent is powdery-sweet. It is still in production.
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Main accords

Powdery

Sweet

Floral

Creamy

Gourmand

Fragrance Pyramid

Top Notes

Aldehydes

Heart Notes

Mimosa

Flax blossom

White rose

Base Notes

Calisson

Musk

Cedarwood

Perfumer

Céline Ellena

Ratings

Scent

7.7388 Ratings

Longevity

7.5303 Ratings

Sillage

6.6298 Ratings

Bottle

7.5276 Ratings

Value for money

7.184 Ratings

Submitted by Barney · last update on 02/02/2026.

Source-backed & verified

Interesting Facts

In 2012, the fragrance was renamed to "Pure eVe".

The fragrance is part of the Juste Chic collection.

Smells similar

What the fragrance is similar to

Haiku

Le Parfum

Golden Glam

b.clean Relax Fragrance

Smart

Kenzo Amour

Reviews

20 in-depth fragrance descriptions

01/03/2015

7Scent 7.5Longevity 7.5Sillage

Tar
261 Reviews

Tar

Helpful Review 4

Pure summer

Oh, summer is here, when I am wearing PURE VIRGIN. Vanille cake, sunblock, a small dose of heliotrope, it is mild and friendly. However it is too sweet to my taste. The fragrance is long lasting, it is also too powerful for such sweet scent. I am rather wondering, why is it categorized as unisex – maybe that was a pure brave feat from creators of PURE VIRGIN.

01/22/2024

7.5Scent

DogiCoco
637 Reviews

DogiCoco

2

Just Pure! I couldn't have named this better.

This scent oscillates somewhere between fresh laundry, powder puff, classic body cream and plastic dolls. It's a quintessential white scent, a clean floral musk that gets sweeter as it dries down. Something for daytime use, almost year round, even though it might become a little oppressively powdery on the hottest days of summer (I haven't tried that, it's just a guess). A scent like freshly fallen snow and fluffy knit sweaters, like a big, warm towel after a shower with classic Dove body wash, like a brand-new doll in a ruffly dress. It has a certain artificiality to it, but I think that's intentional. Nature is never that pure and clean.

The notes list makes this sound a little more interesting and exotic than it actually is. Flax blossom? Calison? I don't know what either of these smell like, but I can't say that I noticed anything unusual or new in this scent. It's a solid choice if you want a creamy-powdery white musk with a little sweetness, nothing more, nothing less.

It misses a certain something that would make me love it, even though I enjoy this kind of scent. Maybe it's a little too powdery for me at times. That's just a matter of personal taste though, it could be just perfect for someone else.

09/13/2021

9Scent 10Longevity 10Sillage

EdithLyri
31 Reviews

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EdithLyri

Top Review 48

The Power of Coincidence or Report of an Unexpected Search for the Most Beautiful Vanilla Powder

It is late summer. A strange summer. It is damp and chilly, English autumn weather. I grip my coffee cup a bit tighter as I stare out into the clouds. An unfathomable obsession has taken hold of me.
I must find it, I suddenly realize, the perfect vanilla powder scent.

But let me explain.
A series of coincidences has led me to this.

A fateful swap in the swap and giveaway thread. I trade my Rose Essentielle Eau de Parfum blind for "Le Parfum Poudré | T. LeClerc". It’s a bullseye. Exactly the scent direction I have longed for without even knowing it.
On my way to work, I stop by the perfumery that lies along the route. I randomly focus on the brand Etro, spray Heliotrope Eau de Toilette on, and think little of it.
I order a few samples blindly, By Night (White) and Le Parfum.
A sample of Shalimar Philtre de Parfum, which unfortunately gives me a headache due to its lemony top note, I place in my souk. I receive a trade offer for 6 samples from my wishlist. Pure eVe - Just Pure is one of them.

I test my way through. Something is striking. I arrange my samples and twirl my nonexistent mustache, my gaze fixed on the innocently looking plastic atomizers. "You share a pattern," I say to them. They show no reaction. "You all come from the same fragrance genre."

Is it the power of providence? Perhaps this is my mission, to find the one among you who does it best.
To connect the white hair powder with creamy soft-serve vanilla.

I get to work and fill my notebook to the brim. I empty one tea cup after another, not realizing how much caffeine I am consuming. My eyes grow increasingly glassy. Lines stretch across the pages, question marks ??? Heliotrope, Mimosa? ALDEHYDE ----

Suddenly, I wake from my stupor. I have no idea how much time has passed. It could be weeks or even years. I grab my notebook and stare at the scribbles in confusion. Enough now. I struggle to my feet and wash my face. With renewed energy, I sit down at the desk and try to bring order to the chaos.

THE REPORT

8.0 * By Night (White)
Baby cream. Initially striking lemon note, creates a slight laundry powder association in connection with the powder. Heliotrope clearly recognizable. Many notes. Too much confusion. Not closely related to the other scents.

9* Heliotrope Eau de Toilette
Very dense vanilla flower, the dustiest of all. Association with powdery butterfly wings, dense in lilac. Also the most gourmand of all with an almond macaron note. Opulent vanilla resins, tolu balsam, Peru balsam. For the grand entrance, in evening dress for the ballet.

The last three are for me just different nuances of the essentially same scent, and which one is the best is purely based on subjective preferences. All three are beautiful. If you own one of the scents, you don’t need the others as well.

8.5* "Le Parfum Poudré | T. LeClerc" or now Le Parfum Poudré - Eau de Parfum Iris Blanc
Childhood association. Creamy-powdery-vanilla. Baby cream from the 90s (Mimosa???). Creamy through fig milk, but no fig discernible, body lotion. Very strong. Very slight laundry powder hint, but only at first. Drydown vanilla powder. Sleep scent.

9* Le Parfum
Clearly also a cream scent. The almond is new in this scheme. Creates a marzipan touch. Powdery flowers (heliotrope, freesia, no mimosa), white, pure. No laundry powder. Very soft, very intimate, very quickly skin-close. Remains slightly nutty. Finish vanilla powdery. Very similar to Le Parfum Poudré, differences only in nuances (marzipan-like).

9* Pure eVe - Just Pure
Incredibly great aldehyde start. An almost ethereal purity. Talcum dusting flax flower, once again mimosa. Soothing, body lotion, creamy. Despite the lack of vanilla, vanilla-like notes. I think of the starchy smell of high-starch vanilla pudding powder. Very similar to Le Parfum Poudré and Le Parfum (Aubade), but even creamier and straighter. Less playful, almost android.

The scents fascinate me.
They are everything at once. Childlike, yet very adult. Very feminine, yet very unisex, cannot be placed within gender norms. Very noble, yet still carnival stand soft-serve vanilla.
In Pure Eve, I have found my favorite. This is how I want to smell, I think. With a satisfied smile, I close my notebook and now present my findings to the world.

Updated on 08/01/2023

08/01/2018

5.5Scent 6Longevity 8Sillage

First
232 Reviews

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First

Top Review 18

Blind Date with Consequences: By Night White and Careful Hot are Happy Parents!

This comment is taken 1:1 from my blind test blog. The fragrance was tested completely blind and the comment was written before I knew which fragrance it was.

My immediate association chain to this straightforward fragrance is: Heliotrope - Almond - Stephanotis - Careful Hot by P1. I have Careful Hot and will check later if it is indeed the one. But I don’t want to read my comment too early again. With fragrance 3, we saw where that led. I prefer to finish writing here first.
There’s also something slightly piercing added. It could be Jasmine; in other fragrances I know, this somewhat piercing factor obviously comes from a lily fragrance ingredient. Here, this note gives the fragrance, which would otherwise sink into the soft, powdery almond mass, the necessary bite and a bit of floral quality.

Despite a synthetic impression, I like the fragrance. This contrast of slightly piercing flowers and cozy powderiness is somehow great and even a bit enchanting.

I also perceive slightly milky-caramel undertones and a bit of smoke. The fragrance is sweet, but not overwhelming and is very, very dry. After a few minutes, I think I can detect vanilla in the background.

The vanilla intensifies and becomes a wonderful marshmallow vanilla, so again here it is artificial, but still great and with a hint of smoke.

And so this fragrance lasts for about 6 hours. Occasionally, the vanilla appears, then it disappears again, and flowers, now milder and more pleasant to me, are perceptible, always accompanied by an inevitable, expansive heliotrope-stephanotis-almond powder cloud. Now the fragrance also begins to remind me a bit of By Night White.

I suspect that there are more components hiding in No. 5 behind the powdery-artificial wave, but they are too much in the background for me to name them precisely. Probably behind this almond powder, which seems too synthetic to me, with a bit of smoke, there is also an artificial wood ingredient, because otherwise, despite actually liking the fragrance, it wouldn’t annoy me so quickly. In the foreground, the dusty dry almond powder is still detectable. Occasionally, I suddenly think I perceive cocoa in the background, but maybe I’m just imagining that.

Overall, this test fragrance lasts 6 hours; after that, it is only close to the skin, but now also distinctly woodier.

Fragrance No. 5, whatever it may be, is much easier for me to describe than the previous ones. This test is a real relief after the very challenging previous ones. I find the fragrance much less complicated in terms of being well-ordered than all three predecessors and with a clearer, more systematic interplay and progression. I like that - if only it wouldn’t annoy me so quickly.

Tendentially, this fragrance doesn’t fit so well with summer; in my opinion, it’s more suitable for autumn and winter. In summer, especially in heat, I wish for something with fresher components.

Since it is quite intense, both in its powder and in its initial floral sharpness and the vanilla-almond, I also need to really feel like wearing such a fragrance in autumn and winter. On some days, that is definitely the case. Nevertheless, I know that No. 5 would start to get on my nerves again after a few hours at the latest. With its dense almond dominance and its artificial wood factor, it feels like a constant bombardment of the sensory cells, which eventually beg for mercy.

Even though No. 5 appears to me here as less complex, more straightforward in progression, and overall significantly more artificial than the previously tested ones, that doesn’t mean it has to be a low-cost fragrance, celebrity scent, or even drugstore product. On the contrary, this clearer composition and the less brittle, more elegant progression curve tends to place it higher than the ones tested so far.

It’s worth mentioning the counter-test to P1: Yes, there is a very similar base tone at the beginning of the heart note, which is clear why it reminded me of it, but compared to P1, the tested fragrance is much finer, more differentiated, more delicate, and by dimensions less blatant. Against P1, the tested fragrance seems like a paragon of naturalness and transparency and has much more depth.

The fact that I also perceive No. 5 as synthetic will likely be due to the fact that I tend to find heliotrope and many modern wood notes unpleasantly artificial.

In development, P1 and the test fragrance hardly resemble each other anymore. In the end, there are worlds between them, very likely also in price.

A counter-test with By Night White shows that the tested fragrance is drier, powderier, and more austere.

Updated on 08/01/2018

09/25/2018

7Scent 7Longevity 7Sillage

Rosie88
112 Reviews

Translated · Show original

Rosie88

Helpful Review 18

Faust Dick, you have it behind your ears!

In one of my favorite perfume shops, I was once again looking for a powdery scent.
The nice fragrance consultant quickly grabbed "Pure Eve" from the shelf and sprayed it on a test strip for me to sniff.

"It smells quite sweet," I thought to myself... The nice gentleman probably saw it on my face and mentioned that it still needed to develop...

After 3-4 other scents, we returned to Pure Eve... Now it smelled a bit better... not as overwhelmingly sweet, and the powdery notes came through a bit more...

He then asked me if I wanted to take a sample home, as Pure Eve would smell even better on the skin (of course)... So I took 2ml of Pure Eve home and set it aside with the other "still to be tested" samples :)

On the weekend, I pulled out Pure Eve and tested it extensively:

First, I was hit by "old hats" ;) some even... And then the sweetness I had already noticed in the perfume shop came through... (I would have absolutely guessed vanilla, but according to the fragrance pyramid, there is no vanilla in it)... It is indeed a concentrated dose of sweetness that is packed in here, but not intrusive, I find...

The sweetness lingers, and gradually I can perceive delicate powdery flowers... This after about 30 minutes.

The sweetness never completely disappears until the end, it keeps flashing up, mixed with the delicate powdery petals...

The scent lasts quite a long time, and the sillage is just as wonderful!

Pure Eve gives me a feeling of security... Soft-sweet powder that has a lot to offer... and how...!
....I have fallen in love with Pure Eve...

Additionally, I received compliments from my boyfriend, which immediately made me decide to let Pure Eve move in with me ;) I look forward to our time together, you beautiful scent :)

Updated on 12/27/2018

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