The Merchant Of Venice

Italy Italy since 2014 Pronunciation
A fragrance line consisting of the soul and tradition of Venice was what the Vidal family wanted to create when they founded the unique label "The Merchant Of Venice". The founding... More
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Interesting Facts
A fragrance line consisting of the soul and tradition of Venice was what the Vidal family wanted to create when they founded the unique label "The Merchant Of Venice". The founding family had been in the perfume and fragrance business for a long time and had already created several high-quality product lines. It also had very close ties to Venice and valued the city as a traditional trading center and hub to the Orient.

The spirit and soul of the fragrances of "The Merchant Of Venice'' are the so-called Mude, a historical trade route that led to Armenia, Cyprus, Africa, and Asia. In reference to these sea routes, the fragrances of "The Merchant Of Venice'' often have a maritime character and contain rare or oriental plants and spices.

"The Merchant Of Venice" essentially distributes three product groups. In addition to pure perfumery, it also produces items for body care and some room fragrances. The Venetian aromas are present in all areas of everyday life.

In the production of fragrances, "The Merchant Of Venice" prefers traditional methods and a lot of handwork. All women's, men's, and unisex fragrances are traditionally produced, with only the best masters of their trade working to create the exclusive magic of beauty, elegance, tradition, and mythology. This also applies to the bottles and packaging, which are reminiscent of the Orient with patterns, peacock eyes, or ornaments who leave a great impression.
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