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A new perfume by The Dua Brand for women and men, released in 2025. The scent is floral-fresh. It is still in production. The perfume is vegan according to the manufacturer.
Pronunciation Compare Vegan
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Main accords

Floral
Fresh
Powdery

Fragrance Notes

FreesiaFreesia JasmineJasmine LotusLotus MuskMusk SandalwoodSandalwood VanillaVanilla
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Submitted by mcdonaldt13 · last update on 02/09/2026.
Source-backed & verified
Interesting Facts
The fragrance is part of the Inspired Expression / Dua Designer Line collection.

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Reviews

1 in-depth fragrance description
ScoopyScoop

114 Reviews
ScoopyScoop
ScoopyScoop
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Pleasant Clean Musk, Not Groundbreaking
True to its name, ML12 is a (mostly) pleasant freshie w/ a clean musk at the beginning, middle and end. The freesia is delicate, adding to the freshly laundered hotel’s white towels kinda smell. I dig that.

I enjoy this on a paper strip, and I can see folks why folks would like it too. I haven’t smelled the original (Kayali’s Musk 12) because it’s never at my local Sephora. I can’t say how comparable the dupe and original are.

I can say that while this is inoffensive on a paper strip test, there are other freshies that give more bang for your buck in terms of scent quality and ml per dollar amount. For instance, I think Lataffa’s Rouat Al Musk is a better deal and a better scent quality compared to Musky Lotus 12. Dua comes in 30 ml bottles.

My vote is to always sample, especially musk scents, on your skin before purchasing a full bottle.
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