06/18/2014

jtd
484 Reviews

jtd
Helpful Review
7
backstory
M/mink gives you two choices. Read the story and believe the myth, or smell the perfume. I'd recommend smelling perfume. It's wonderful.
The story goes that, in lieu of a traditional brief, the perfumer was asked to translate a block of solid ink into a perfume. I’m cynical enough to believe that this sort of premise is intended more for its ex post facto story value than for any actual artistic impetus. The block of ink might have been a motivating factor in the conceptualization of mink, but it is a fallacy to believe that the perfume continues to be 'about' ink. For the wearer, the ink bit is just a back-story. After the fact, such stories actually make a perfume appear contrived or a producer pretentious, and to get hooked into this sort of narrative even before you’ve smelled the perfume is limiting for the wearer.
Please don't get me wrong. I'm a fan of M/mink. I simply disagree with everything I've ever read about it starting with the PR from Byredo. I don't find it linear. I don't think it's an assault on the senses. I don't find it anything like Sécrétions Magnifiques. It does share a cool, object-like quality with Comme des Garçon 2 Woman. While it does have a matte sweetness to it that suggests an inky quality, this is just one of its many abstract attributes. Like Bvlgari Black by Annick Menardo, M/mink is a successful creation of a new, beautiful scent that neither imitates a botanical scent, nor attempts to to offer you a recognizeable fragrance.
from scenthurdle.com
The story goes that, in lieu of a traditional brief, the perfumer was asked to translate a block of solid ink into a perfume. I’m cynical enough to believe that this sort of premise is intended more for its ex post facto story value than for any actual artistic impetus. The block of ink might have been a motivating factor in the conceptualization of mink, but it is a fallacy to believe that the perfume continues to be 'about' ink. For the wearer, the ink bit is just a back-story. After the fact, such stories actually make a perfume appear contrived or a producer pretentious, and to get hooked into this sort of narrative even before you’ve smelled the perfume is limiting for the wearer.
Please don't get me wrong. I'm a fan of M/mink. I simply disagree with everything I've ever read about it starting with the PR from Byredo. I don't find it linear. I don't think it's an assault on the senses. I don't find it anything like Sécrétions Magnifiques. It does share a cool, object-like quality with Comme des Garçon 2 Woman. While it does have a matte sweetness to it that suggests an inky quality, this is just one of its many abstract attributes. Like Bvlgari Black by Annick Menardo, M/mink is a successful creation of a new, beautiful scent that neither imitates a botanical scent, nor attempts to to offer you a recognizeable fragrance.
from scenthurdle.com
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