Purpose Amouage 2023

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7.8 / 10 330 Ratings

A popular perfume by Amouage for women and men, released in 2023. The scent is spicy-woody. Projection and longevity are above-average. It is being marketed by Sabco Group / Oman Perfumery.
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Main accords

Spicy

Woody

Smoky

Resinous

Green

Fragrance Pyramid

Top Notes

Frankincense

Bergamot

Pimento

Pink pepper

Heart Notes

Vetiver

Papyrus

Rose

Sandalwood

Base Notes

Akigalawood®

Mystikal®

Saffron

Suede

Perfumer

Quentin Bisch

Ratings

Scent

7.8330 Ratings

Longevity

8.7286 Ratings

Sillage

8.3286 Ratings

Bottle

8.6270 Ratings

Value for money

6.4221 Ratings

Submitted by NicheOnly, last update on 09/13/2025.

Interesting Facts

The fragrance is part of the The Odyssey Collection collection.

Smells similar

What the fragrance is similar to

Purpose 50

Reliqvia

Decision

Sancti

LAVS

Arso

Reviews

21 in-depth fragrance descriptions

09/17/2023

5
Pricing 8
Bottle 8
Sillage 10
Longevity 8
Scent

Porfiria
33 Reviews

Porfiria

Very helpful Review 6

Beautiful silence of nowhere

Purpose is a perfume that needs time but which gives deep emotions, the notes all emerge. There is nothing confusing, there is nothing that dominates. They all perfectly follow the cycle designed by the creator's nose. And this is a rarity.
It opens with an impactful bergamot, made sparkling by the almost fresh black pepper.
Then comes the incense, an austere, almost meditative incense, the image it evokes is a dark monastery and the coldness of the ancient stone that you almost touch. Little by little it begins to soften, thanks to the vetiver and tobacco and then the magic: in the drydown it becomes a masterpiece of soft incense, perhaps also thanks to the suede. A caress on the skin. If I had to define it I would say that Purpose is an enveloping, clear, firm caress.

12/21/2024

7
Pricing 9
Sillage 9
Longevity 9
Scent

Smirky
479 Reviews

Smirky

6

Spicy resinous wood

Wow, very impressed with Purpose. Starts out as spicy and woody and sorta transitions into a resinous woody fragrance. Very unique smell. The overall impression is sharp, not smooth. No stink from the oud. It's good from the get go. Very masculine and versatile, although it leans more formal/special occasion I'd say.

Performance is very good as expected from Amouage. Got a good 11 hours out of it with pretty strong projection for about 3 hours. It would be a buy for me, but now with Purpose 50 being rolled out next year, I'm going to wait until I can sample that and compare the two.

Update (3/30/2025): Tested Purpose 50 and was very disappointed. (See my review at the Purpose 50 page.) Purpose is now on my shopping list. Another great Amouage.

01/13/2024

6
Pricing 8
Sillage 9
Longevity 8.5
Scent

Omnipotato
324 Reviews

Omnipotato

Helpful Review 5

A lone frankincense tree in the desert

Purpose is dry. Desiccated. It is earthy, but not like rich loamy soil, rather like the dusty, desolate rocks and sand of a desert.

But there is life! Somehow, even in this inhospitable environment, the frankincense tree springs forth. This is what Quentin Bisch was inspired by, according to an interview he did with Amouage: a lone frankincense tree in the Omani desert.

Purpose starts with a peppery opening that blends well with the frankincense that is detected soon afterwards. One would expect a bit of smokiness and sweetness in the base to complete the "church incense" accord, but this is not incense being burned in a censer. This is frankincense in its natural environment.

I see the papyrus, vetiver, and synthetic notes (listed as Akigalawood and Mystikal) as one "dry" accord. Mr. Bisch paints the picture of the desert with these notes; some woody naturals playing with specialty notes that give a unique effect. The Akigalawood note is similar to the same note in Ganymede Eau de Parfum, which has become almost a signature for the perfumer, also appearing in other creations of his such as "Bois Impérial | Essential Parfums" and Kenzo Homme (2022) Eau de Parfum. Here, however, it is very much a supporting note and only a small part of the overall composition.

My only complaint is the drydown, which could have been a bit more interesting. The suede base note is kind of a letdown after the masterful composition above it.

Ultimately, this is quite a unique dry fragrance that takes the desert literally rather than more "romantic" interpretations like № 02 - L'Air du Désert Marocain Eau de Toilette Intense. And of course the main star, that precious liquid that flows from the trees that beat the odds and survive the bleak, sun-baked earth of the Omani desert.

05/17/2023

6
Pricing 7
Bottle 7
Sillage 7
Longevity 7
Scent

Landshark321
725 Reviews

Landshark321

Helpful Review 3

Curiously spicy and evocative mix

Amouage Purpose is one of the Oman house’s recent releases in 2023, which I’d smelled in passing previously but smelled a bit more this past Saturday at Perfumology, along with some other recent release. It’s a curiously bright, spicy, resinous, a bit earthy, understated blend. It’s multifaceted in terms of the note breakdown, with some standouts for me being pink pepper, frankincense, saffron, akigala wood It gives me a bit of environmental déjà vu, like being in an art class with lots of interesting raw materials. I find it fairly easily likable while being nuanced and a bit idiosyncratic, qualities that usually do not go hand-in-hand, so I’d certainly recommend that others check it out if that haven’t yet, along with the other recent releases—Search, Meander, and Enclave—all pleasant in their own ways.

Purpose is priced at $360 for 100ml and is sold through various retail means including great boutiques like Perfumology, so it’s on the pricier side, but is one of the more interesting releases from Amouage that I’ve tried in the past few years, at least for me.

7 out of 10

03/22/2023

9
Pricing 10
Bottle 10
Sillage 10
Longevity 9
Scent

Alhinai
3 Reviews

Alhinai

4

A Vetiver based Fragrance

The fragrance opens very spicy with the citrusy scent of bergamot, but I also smell a fruity smell which I don't know where it's coming from. Frankincense joins after a few minutes to give a smoky smell, and at this time the smell is spicy, fruity, smoked, with the well-known smell of frankincense. The opening is very beautiful to me.

In the heart of the fragrance, vetiver plays a big role and is dark and earthy. There is also a rose smell with sandalwood. At the heart, the scent is woody, earthy, smoky, with notes of rose and other green notes.

The base of the fragrance is a mixture of frankincense and leather with a green scent mixed with a light oud and a woody scent.

This is very a powerful fragrance as powerful as Interlude. It's also not an easy scent please try before you buy.

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