Top Notes 
Frankincense
Bergamot
Pimento
Pink pepper
Heart Notes 
Papyrus
Rose
Sandalwood
Vetiver
Base Notes 
Mystikal®
Akigalawood®
Saffron
Suede
Vanilla
03/26/2025
Omnipotato
260 Reviews
Omnipotato
Very helpful Review
10
The Scent of Oman
A reviewer on Fragrantica, in response to others complaining about Purpose being given the extrait treatment ahead of other favorites like Memoir Man and Overture Man, said "In Oman, Purpose was our holy grail because of our deep and ancient connection with frankincense...This one is for us, world; you'll get the next one."
And that got me thinking, what is the "purpose" of Purpose? Other than the "purpose" of a journey in the context of the "odyssey" collection. What is the purpose or mission of Amouage in general? It was founded in 1983 at the request of the Sultanate to be the "Gift of Kings," according to their website. I've read elsewhere that the house was founded so the Sultanate could share its rich history of fragrance-making with the rest of the world.
I follow Amouage on social media, and since they are a growing company, they are always posting teasers of new stores/constructions. I'm always frustrated that many of these projects are taking place in Oman, and they still don't have a boutique near where I live in Southern California. But I think that's the ultimate "purpose" of Amouage - to attract tourists to Oman by sharing its rich olfactory heritage with the world.
And I think Purpose 50 is the ultimate expression of that heritage. Frankincense is, of course, the main fragrant export of the country, and the frankincense on display here is next-level. Just like its little brother Purpose EDP, the extrait's use of frankincense is not ecclesiastical; not that airy subtle smokiness found in fragrances like Series 3: Incense - Avignon. It is deep, rich, resinous - a perfect representation of those little yellow-green rocks that aromatize countless Middle-Eastern homes and places of worship.
However, in Purpose EDP, frankincense was just a small part of a larger "dry" accord; here, the dry woody accord is there to support the incense note. And with new additions: my main complaint about the EDP was the boring suede-y drydown. This has been fixed with the addition of a touch of vanilla and other fixatives to keep the smokiness of the frankincense going. The rose is very light and watery, definitely not a rich jammy presence.
I'm not sure about the comparisons to Guidance 46 as I have not smelled that, but I remember sampling Guidance Eau de Parfum and Purpose 50 has absolutely no similarity. I found Guidance mainly fruity, nutty, and creamy, none of which could be used to describe Purpose 50. Even in the deep drydown, the smoky woodiness can be keenly felt.
Performance is fantastic as per usual with the Exceptional Extraits - eternal longevity while the projection lasts a good 8 hours.
What a gorgeous scent - top 5 Amouage for sure.
And that got me thinking, what is the "purpose" of Purpose? Other than the "purpose" of a journey in the context of the "odyssey" collection. What is the purpose or mission of Amouage in general? It was founded in 1983 at the request of the Sultanate to be the "Gift of Kings," according to their website. I've read elsewhere that the house was founded so the Sultanate could share its rich history of fragrance-making with the rest of the world.
I follow Amouage on social media, and since they are a growing company, they are always posting teasers of new stores/constructions. I'm always frustrated that many of these projects are taking place in Oman, and they still don't have a boutique near where I live in Southern California. But I think that's the ultimate "purpose" of Amouage - to attract tourists to Oman by sharing its rich olfactory heritage with the world.
And I think Purpose 50 is the ultimate expression of that heritage. Frankincense is, of course, the main fragrant export of the country, and the frankincense on display here is next-level. Just like its little brother Purpose EDP, the extrait's use of frankincense is not ecclesiastical; not that airy subtle smokiness found in fragrances like Series 3: Incense - Avignon. It is deep, rich, resinous - a perfect representation of those little yellow-green rocks that aromatize countless Middle-Eastern homes and places of worship.
However, in Purpose EDP, frankincense was just a small part of a larger "dry" accord; here, the dry woody accord is there to support the incense note. And with new additions: my main complaint about the EDP was the boring suede-y drydown. This has been fixed with the addition of a touch of vanilla and other fixatives to keep the smokiness of the frankincense going. The rose is very light and watery, definitely not a rich jammy presence.
I'm not sure about the comparisons to Guidance 46 as I have not smelled that, but I remember sampling Guidance Eau de Parfum and Purpose 50 has absolutely no similarity. I found Guidance mainly fruity, nutty, and creamy, none of which could be used to describe Purpose 50. Even in the deep drydown, the smoky woodiness can be keenly felt.
Performance is fantastic as per usual with the Exceptional Extraits - eternal longevity while the projection lasts a good 8 hours.
What a gorgeous scent - top 5 Amouage for sure.
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