Bottle Design:
Marc Newson

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Journey to China

Moon Tale Louis Vuitton 2025

A new perfume by Louis Vuitton for women and men, released in 2025. The scent is citrusy-fruity. It is being marketed by LVMH.
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Main accords

Citrus

Fruity

Fresh

Floral

Sweet

Fragrance Notes

Geranium

Jasmine sambac

Magnolia

Musk

Peony

Raspberry

Perfumers

Jacques Cavallier-Belletrud, Camille Cavallier-Belletrud

Ratings

Bottle

8.19 Ratings

Submitted by Spl3xx · last update on 01/15/2026.

Source-backed & verified

Interesting Facts

The fragrance is part of the Journey to China collection.

Smells similar

What the fragrance is similar to

Reviews

2 in-depth fragrance descriptions

11/21/2025

7Scent 5Longevity 6Sillage

TPSPerfumes
5 Reviews

TPSPerfumes

1

Moon Tale by Louis Vuitton

That this collection is limited to China only says enough! They are trying to smell better than us. This fragrance is a very nice sweet&fresh fragrance combined. If you are looking for a daily by the house of LV i would recommend to try and get a sample/bottle of this. The longevity of the fragrance is decent, around 6-7 hours on my skin.

12/28/2025

ThomasN14
1 Review

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ThomasN14

1

Super scent

Super scent. I find that it can be worn in the morning and in the evening.
The longevity is absolutely solid for a fresh fragrance, the sillage is rather moderate, but just right for everyday use, the office, or warmer days. For me, it's clearly a unisex fragrance that works very well for both women and men.

I would compare it to Imaginoation, although this one is actually better.

Overall, a very harmonious, modern scent with typical Louis Vuitton quality - elegant, high-quality, and versatile. Not a revolutionary fragrance, but one that brings lasting joy.