Bottle Design:
Marc Newson

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Journey to China

Ink Mark Louis Vuitton 2025

7.5 / 10 10 Ratings

A new perfume by Louis Vuitton for women and men, released in 2025. The scent is woody-powdery. It is being marketed by LVMH.
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Main accords

Woody

Powdery

Creamy

Floral

Fresh

Fragrance Notes

Amber notes Rose

Rose

Sandalwood

White frankincense

Perfumers

Jacques Cavallier-Belletrud, Camille Cavallier-Belletrud

Ratings

Scent

7.510 Ratings

Longevity

7.110 Ratings

Sillage

6.310 Ratings

Bottle

8.517 Ratings

Submitted by Spl3xx · last update on 01/15/2026.

Source-backed & verified

Interesting Facts

The fragrance is part of the Journey to China collection.

Smells similar

What the fragrance is similar to

Reviews

3 in-depth fragrance descriptions

12/22/2025

7.5Scent 6Longevity 3Sillage

Omnipotato
450 Reviews

Omnipotato

Helpful Review 3

Paper but not the ink

Ink Mark was the one I was excited about most in the new collection from LV, since I thought it was going to be a darker fragrance in the vein of Encre Noire Eau de Toilette, Black Lacquer, or Max Richter 01. It turns out it is a much fresher interpretation of ink, or at least the paper that it sits on. Ink Mark opens with a confused blast of alcohol-y notes then settles very quickly into a coconut-rice sandalwood. Frankincense is completely absent while the rose plays a bit part in adding some smooth florals to the composition. It feels like a very "neutral" scent; it does remind me of paper if not the eponymous ink. I feel like the "rice"-iness of the scent is a bit contrived, like "we gotta make a scent for China! What do they like? Rice, of course!"

It's a bit of a weird scent which is a departure for LV, who usually play it ultra-safe. I don't hate it but it's nowhere near full-bottle-worthy for me. Just a fairly interesting experiment in scent which I'll enjoy wearing for the duration of my decant.

11/28/2025

5.5Scent 7Longevity 5Sillage

TPSPerfumes
5 Reviews

TPSPerfumes

1

Ink Mark

My honest review on Louis Vuitton Ink Mark, my least favorite from the new Journey to China collection. If you are a sandalwood lover do not forget to try this out, reminds me of a mix of LVERS & Santal 33. The beginning is really creamy on my skin, a light ink vibe that sets it very smooth. The longevity of the perfume is decent. A casual office day longevity. 6.5/10 nothing to special and for €300…

01/06/2026

8Scent 8Longevity 7Sillage

Netzmelone
2 Reviews

Translated · Show original

Netzmelone

Helpful Review 4

Calligraphy Transformed into a Fragrance

Louis Vuitton has created Ink Mark (Journey to China Collection, 2025), a fragrance that feels less like perfume and more like a place. The theme of "ancient Chinese calligraphy" is truly translated olfactorily, as a cultural approach.

The opening feels immediately meditative: sandalwood lays a warm, smooth base, over which floats a sensation of white incense, frankincense, or sage - and then comes this interesting ink accord. Dry, slightly mineral, like ink on old parchment. This image perfectly describes it: ancient scrolls, ink, the tranquil air of a temple. And yes, it’s not for everyone.

However, Ink Mark evolves over time. As time passes, the fragrance becomes less angular and calmer, almost like being in a library among old parchments.

Performance: About 8-9 hours in total. In the drydown, it develops into a soft rose-amber note, beautiful and tranquil, but noticeably quieter. The projection becomes significantly more subtle and close to the skin.

Conclusion: Ink Mark is not a loud hype fragrance, but a conceptual scent that captures the idea of calligraphy surprisingly convincingly. Those who enjoy incense wood, paper/ink associations, and a calm, contemplative atmosphere will find something unique here. And those who hesitate at the first spray should give it more time and wear it multiple times before judging.