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Art of Arabia I

8.2 / 10 794 Ratings
A popular perfume by Lattafa Pride for men. The release year is unknown. The scent is fresh-citrusy. It is being marketed by Lattafa Perfumes Industries LLC.
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Main accords

Fresh
Citrus
Aquatic
Green
Spicy

Fragrance Pyramid

Top Notes Top Notes
MintMint BergamotBergamot
Heart Notes Heart Notes
Black teaBlack tea GingerGinger LavenderLavender
Base Notes Base Notes
AmbroxanAmbroxan FrankincenseFrankincense CinnamonCinnamon
Ratings
Scent
8.2794 Ratings
Longevity
7.1758 Ratings
Sillage
7.0758 Ratings
Bottle
7.2733 Ratings
Value for money
8.8730 Ratings
Submitted by Skrwail · last update on 12/13/2025.
Source-backed & verified

Smells similar

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Karus Blu Spice

Reviews

44 in-depth fragrance descriptions
Zeinse

14 Reviews
Zeinse
Zeinse
Helpful Review 4  
It's not a clone, but a twist. Side-by-Side: Lattafa Art of Arabia I vs. Louis Vuitton Imagination
Today, I had the chance to test Lattafa Art of Arabia I directly with Louis Vuitton’s Imagination, and the experience was revealing.

Opening:
Art of Arabia I opens with a bold, synthetic-leaning citrus burst, dominated by bergamot and a pronounced mint note. This is quite different from Imagination’s opening, which is immediately soapy, citrusy and fresh. The Lattafa’s opening is more assertive and lingers with a synthetic edge for at least the first hour and a half. Personally, this initial phase is not my favorite—it’s louder and less refined, with the bergamot and mint taking center stage before the heart notes emerge

Development and Drydown:
After about two hours, the fragrance starts to settle, and this is where the resemblance to Imagination becomes more apparent. The transition brings forward notes of black tea, ginger, and a soapy, ambroxan-driven freshness. However, Art of Arabia I never becomes a perfect clone; it retains its own identity, with the ginger and mint remaining more pronounced than in Imagination. The ambroxan lends a clean, soapy character, but the Lattafa version is bolder and less subtle, with that synthetic undertone persisting throughout the wear... For that, I think I prefer Imagination;

Comparison and Value:
Art of Arabia I isn’t a direct clone: it’s more of a reinterpretation. If you’re expecting a 1:1 match, you’ll notice differences: the Lattafa is more synthetic, with a stronger mint and ginger presence, and lacks some of the natural, airy nuance of Imagination. That said, it captures about 60-70% of the Imagination vibe, especially in the drydown, and projects a similarly uplifting, unisex freshness that’s ideal for spring and summer

For the price of 50$/€, Art of Arabia I offers excellent value, especially compared to the much higher cost of Imagination. If you want a scent that channels the spirit of Imagination at a fraction of the price, this is a solid choice. While I personally prefer the refinement and subtlety of Imagination (despite its premium price tag), Art of Arabia I is a commendable alternative for those seeking a fresh, citrusy, and slightly sweet scent with a modern twist.

In the end even though I prefer the LV's original, I don't think I will be getting it, or at least not at the moment. I might just go with Art of Arabia I, see if I get compliments and if I do, maybe way later i'll buy the imagination one. Even though I think they're not exactly the same, I still think that if you get compliment in one you'll naturally get compliments on the other since they are the same with different twists.

But honestly it might be a long shot before I spend 300 or 500€ on the LV Perfume. For the price i've smelled more complex and complete fragrances, however, imagination wins on its versatility. I will post my review of Imagination on that page and you can check it out if you are somewhat invested in my review of it :) Thank you for reading!
0 Comments
Averycj

50 Reviews
Averycj
Averycj
Helpful Review 2  
Fart of Arabia
Imagination, but make it greener, make it more bitter, and make it disappear faster than you when your extended family comes over for supper.

The tea note is nice, but I don't prefer it to the OG. This one is more herbaceous and bitter than the mix of citrusy freshness you get with Imagination. However, I do find it still refined, relaxing, and almost meditative in a way. I did get a compliment within the first hour of wear, which was pleasant.

But the performance is abysmal. I’m talking “don’t bother spraying unless you’re outside of the door to the event” bad. It vanishes from my skin after 2 hours, and by vanish I don’t mean turns into a skin scent. I mean gone. Evaporated. Donezo. It does project at moderate distance though.

At $40, you’d think it would be decent value, but if you’re reapplying this eight times a day just to get whafts from it, it’s not even worth that price. The cost-per-wear ratio doesn't equate.

Good scent, terrible longevity.
0 Comments
ClaireV

969 Reviews
ClaireV
ClaireV
2  
Use your Imagination...
A very simple, fresh citrus scent with a touch of astringent black tea. The tannins and silvery, woody blast of bergamot lightly mark the scent out as masculine, though as there is nothing so particularly butch about it – no oakmoss, lavender, or coumarin – that a woman couldn’t pull it off. It doesn’t feel overly synthetic, even though it hovers close to the functional category. I just don’t find it very compelling. I bought a 20ml bottle of it for my son and though he likes it well enough, I think its main attraction to him is as a quick sprucer-upper in lieu of a shower. This is also how I feel about LV Parfums Imagination, by the way, so I'm glad I only spent 9 euros on it.
0 Comments
Vlyr

11 Reviews
Vlyr
Vlyr
2  
Cinnamon Imagination
In the opening, I directly get a mix of citrus and a stubborn cinnamon that will just say hello but go to the backstage for later.

After that, the mint + bergamot take a strong protagonist role which I personally adore, and my brain ignores the cinnamon, but at the same time knows it's there. It's a weird sensation, and maybe this happens because of what happened at the initial blast.

I can't help it but get lime from it, the lime from the mojitos, or maybe the cinnamon tweaks my brain into a familiar scent, as it's also found in the mojitos.

Overall, I wouldn't be able to say this fragrance results in a dopamine rush because of puzzle solving in my brain, but even then, it hits just perfectly right, especially because I sense it uplifts my mood, but not too windy (so to speak), but rather grounded due to the cinnamon, giving the user the ability to feel a fresh mood but at the same time cozy and bed-sheets type of comfort.

I am in love and I am wearing this in alternation with Riflesso when I get enough of each.

Very happy with this purchase.
0 Comments
Basti87

1097 Reviews
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Basti87
Basti87
Top Review 29  
Doesn't match the original, but captures the vibe quite well
I waited a long time for this release. A Lattafa clone of Imagination. This scent is not as obviously recognizable as a clone compared to the LV clones from the sub-brand Maison Alhambra, but you can tell where the journey is headed right after spraying it. I'm surprised that the Arabic "clone houses" haven't yet embraced one of the community's most popular fragrances. This DNA, along with the hype, is a money-making machine. But one must say: This DNA is significantly harder to implement than, for example, that of Aventus.

A little note about Imagination: It rightly sits on the throne, as it appeals to pretty much everyone, has incredible longevity, and is similar to an earworm. It's still on my wish list, and this summer I will probably treat myself to it. It also has a lot of potential to be a signature scent due to its longevity and freshness, especially for people who don't have or want a large collection.
I haven't tested the Zara scent Sunrise on the Red Sand Dunes Eau de Parfum yet, so I can only compare the Lattafa and the LV. If I happen to pass by a Zara store, I will catch up on that. As a big Lattafa fan, I definitely had to have this release, and the Arabic fragrance houses have my trust.

I think many people's expectations are significantly too high. I have tested numerous Lattafa dupes and also those from Arabic houses. Almost never does the twin come close to the original, which should also make one think given the niche prices. Nevertheless, you roughly get a great scent that can bring a bit of joy for little money. After many years in the fragrance world, I am more for perfection, but that often costs a lot. One shouldn't approach these clones with the expectation that they would be 1:1 replicas, especially since many higher-quality raw materials usually cost significantly more. But if you only pay for the product and not the name, you can save a lot.

Now finally to "Art of Arabia I | Lattafa / لطافة": I was immediately hooked when I heard about this scent. As it often is, you get these fragrances much later, as they are often sold out and only available in the open market much later. I never found it on the official Lattafa site, but one should be patient. The brand was probably overwhelmed with the hype, similar to Khamrah in the past. Just don't buy it overpriced. I wouldn't pay more than €40, just out of principle. Better to wait, as this scent will soon be back in stock. I bought 3 pieces in a shop for under the MSRP of €40. Fresh scents are always useful: for in-between, for the gym bag, for work as a refreshment. It would also be a great addition if you own the original, especially for a quick refresh.
When this release was back in stock, I ordered immediately, and shortly after, it was sold out again. I believe it was after 1-2 hours. I have rarely been so excited about a dupe as I was here.
The Lattafa Pride scents are a bit more expensive, which is certainly also related to the higher-quality fragrances. I had already had "Art of Arabia II | Lattafa / لطافة", so I was already familiar with this beautiful packaging. The bottle is also really cool and has a nice Dubai style.

To preface the scent: Of course, it doesn't match the Imagination, but for 1/7 of the price, that's no surprise. The scent DNA is also not 1:1, but you definitely get 100% of those Imagination vibes. Many laypeople wouldn't notice a big difference between these two scents, especially in the first 1-2 hours. Right after spraying, you get this pleasant note of black tea, ginger, citrus, and here also mint. The original is more citrusy and has no mint, but I don't find that bothersome at all. Art of Arabia I drops off slightly after 2-3 hours. It still remains in the positive range, but the Imagination just stays fresh for many hours, just like right after spraying. Here too, the Art Of Arabia I feels a bit more synthetic, but still within limits. Definitely a compliment-getter, just like its predecessor. Especially the top note of this Lattafa is brilliantly composed and thus makes it a top freshie for in-between. As I said: A perfect choice for the gym bag, also price-wise. Just like Imagination, women can of course wear this scent, as this citrus-ginger-tea mix is absolutely unisex. A very modern DNA that spreads good vibes.
I tested the performance over the last two days exactly on the back of my hand: Longevity is really good with this Lattafa, better than rated here. Aaaaber... it doesn't come close to the Imagination in terms of sillage. The sillage of the Lattafa is quite good for the first 1-2 hours, then it becomes more skin-close or slightly over skin-close. Longevity was skin-close for me around 10 hours, but you notice that more during tests on the back of the hand. Overspraying is easy and also makes sense with this scent.

I hope I was able to provide you with a detailed review of this hyped fragrance. And as I said: One shouldn't approach it with the expectation of getting an identical scent for this relatively small price. For just under €40, this scent is absolutely top. Those seeking perfection should rather go for the original, also because of the sillage.
3 Comments
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Statements

237 short views on the fragrance
4
Für den Preis eine sehr gute Alternative zum Imagintation. Habe den großen Bruder im Store gerochen und konnte keine Unterschiede merken.
0 Comments
4
Smells very well put together. Very niche quality. I get citrusy/frankincense/tea and a dab of cinnamon. Excellent spring/summer frag.
0 Comments
3
the resemblance to Imagination is not that great but my oh my! isn't this an amazing scent. reminds me of soap from the good ol days.
0 Comments
3
Initial wow factor fades away and leaves behind a headache from the overload of artificial freshness. I can see the appeal though.
0 Comments
3
Finde ihn Mega in den ersten 1 - 2 Minuten etwas minziger geht bisschen in die torino 21 Richtung danach aber 1:1 Imaginationen H/S gut
0 Comments
2
Opens as a delicious ice Tea, after 5min turns into a lemon frizzy, Like Airport/wipes, still in a good fresh way. Dries to a lemon sweet, Ok 7.5/10
0 Comments
2
Nice fresh opening like Imagination, but the drydown is harsh, synthetic and cheap. Falls apart fast. Just not worth it.
0 Comments
2
This will make you smeel sharp and fresh, very fitting for a formal setting IMO. I have gotten many compliments while wearing it.
0 Comments
2
Iced tea with fresh citruses and mint right next to it, wrapped in a cloud of musk. Uplifting and soothing.
0 Comments
12
10
Mint jumps
into the cool water.
Imagination isn't really my thing,
but this one comes incredibly close.
& for a song...
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