
Kurai
388 Reviews

Kurai
3
Blank page
"You know what? Let's not name this one at all! Hear me out, you will love it. What we're gonna do is we add a sheet of letter stickers. So the customers can put whatever name on the label themselves. Customization, man, customization! That's the magic word. They will love it. Plus it will save us the branding efforts. Isn't it brilliant?"
So, the marketing department is run by interns. Hopefully more professionalism went into the fragrance itself.
Well, let's say it is not a complete failure. What I got is a violet powder carried by a fresh musk. Bits of iris enhance the violet's powderiness. Tiny green accents appear sometimes and in the end a little woodiness. Other than that, nothing really stands out. It is a quiet scent, easy-going but also unexciting. I guess they extended the "blank page" idea into the fragrance itself. Only they did not add any DIY components to spice up the scent. Now THAT would have been a concept, Byredo!
Bottom line, the effort that went into this fragrance - if any - did not pay off and the whole thing lacks creativity. If the brand does not take its concepts seriously, why should we?
So, the marketing department is run by interns. Hopefully more professionalism went into the fragrance itself.
Well, let's say it is not a complete failure. What I got is a violet powder carried by a fresh musk. Bits of iris enhance the violet's powderiness. Tiny green accents appear sometimes and in the end a little woodiness. Other than that, nothing really stands out. It is a quiet scent, easy-going but also unexciting. I guess they extended the "blank page" idea into the fragrance itself. Only they did not add any DIY components to spice up the scent. Now THAT would have been a concept, Byredo!
Bottom line, the effort that went into this fragrance - if any - did not pay off and the whole thing lacks creativity. If the brand does not take its concepts seriously, why should we?



Top Notes
Pink pepper
Gin
Heart Notes
Violet
Iris
Base Notes
Fir balsam
Tree moss








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