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L'Eau Pure 2025

7.4 / 10 59 Ratings
A new perfume by Kenzo for women and men, released in 2025. The scent is aquatic-fresh. It is being marketed by LVMH.
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Main accords

Aquatic
Fresh
Citrus
Floral
Synthetic

Fragrance Pyramid

Top Notes Top Notes
Italian mandarin orangeItalian mandarin orange LemonLemon
Heart Notes Heart Notes
AquozoneAquozone White provençal lavenderWhite provençal lavender
Base Notes Base Notes
Australian sandalwoodAustralian sandalwood MuskMusk

Perfumer

Videos
Ratings
Scent
7.459 Ratings
Longevity
7.243 Ratings
Sillage
6.844 Ratings
Bottle
7.249 Ratings
Value for money
7.831 Ratings
Submitted by TheBladi11, last update on 11/09/2025.

Smells similar

What the fragrance is similar to

Reviews

4 in-depth fragrance descriptions
Vlarya

4 Reviews
Vlarya
Vlarya
2  
Aquatic perfumes
I guess it's no longer possible to make an aquatic perfume without it smelling like toilet freshener. The association of toilets and aquatic notes is just too strong nowadays. L'Eau Pure smells nice and fresh and lovely, but I don't want my body and clothes to smell like this on purpose. I smell like this after replacing the used up Domestos toilet block with a nice new fresh one.
0 Comments
LemonNomad

3 Reviews
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LemonNomad
LemonNomad
2  
Summery Freshness Without Much Citrus
Perfect progression: a brief beautiful citrus burst right after spraying. Like the fizz of a soda can when opening. A short "Ah nice" and then it's all good again. It's summer! A fragrance should be refreshing. But that would get annoying all day long.

After a few minutes, another pleasant freshness takes over. Neither fruit nor flower nor wood. Aquozone? Difficult, these things that have no scent but only an association, air, water, salt. Whatever it is, it works really well and excites me, just like the new L'Eau d'Issey pour Homme Eau de Parfum.

Alongside this whatever-it-is, a floral note is present and complements it excellently.

Over time, it becomes warmer and softer. Like a sunny day in summer.
0 Comments
Diemli

2 Reviews
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Diemli
Diemli
Helpful Review 9  
This is what a vacation by the sea smells like
I recently tested this fragrance for the first time in a perfumery in Gran Canaria.

My hotel was right by the sea, and every day I enjoyed the view and the sea air. The sun was blazing. It was a really hot week.

I like to browse through perfumeries on-site, get inspired, and I also enjoy shopping. One day, I ended up at "L'Eau Pure | Kenzo," and this fragrance is for me a day by the sea to spray. Nothing more, nothing less. Fresh, a bit tangy, aquatic with a hint of mandarin and lavender, a welcome refreshment on hot days. For me, the scent is absolutely unisex.

The price of the fragrance was unbeatable, so I bought it right away. It reminds me of my vacation in Gran Canaria and the days by the sea. The only downside is that the longevity could be better. I have no other complaints.
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Rainmaker

111 Reviews
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Rainmaker
Rainmaker
Helpful Review 14  
Quest for Blue - calm waters
Seen, beautifully presented in the store and just picked up. Something caught my attention, maybe the fact that it had hardly any reviews yet.

I like the fragrance pyramid, so I applied it generously.

What do you get here? A gentle blue, lovely mandarin in the opening, which even remains part of the composition until the end. When it comes to a citrus note, that's really not common. The second major player is lavender, relatively present, calming the whole composition and I like this note here. In the base, a bit of musk, woods for the foundation, nothing wild - very soft and not scratchy.

A scent that doesn't rely on authentic sea freshness, but rather a lavender freshness feeling mixed with a bit of lemon/mandarin and additional elements.

As unexciting as that sounds, it is beautifully constructed as a fragrance and truly brings joy. I believe it will fly under the radar with all the Kenzo bamboo tubes, but I like it.

Longevity and sillage - sillage is weak but on the skin, especially from the lavender, it lasts quite a while.
1 Comment

Statements

19 short views on the fragrance
1
Clean, perfect and safe for office wear.
0 Comments
1
Freshwater aquatic, with a fair bit of sleek sandalwood on drydown. Smells like a clean bathroom I'd be pleasantly surprised to walk into.
0 Comments
15 days ago
1
Just no. It smells like a bathroom. A clean one, but still a bathroom nonetheless.
0 Comments
1
A great fresh aquatic scent. Reminds me of CK2. White florals, light citruses, aquatics... Pretty good! 3/5
0 Comments
16
22
A simple, fresh, synthetic scent with cheerful citrus notes at the start, harmless dark herbal aquatic, and a bit of "wood."
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22 Comments
15
8
fresh mandarin peel with lemon juice sprinkles and 80s CD soap dew aquatic...
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8 Comments
7
Finally a great, pleasant aquatic with good longevity! Initially a sharp note, but it quickly fades away. Highly recommended!
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0 Comments
6
Gentle mandarin with lavender, light vacation vibes, a decent shot in the dark, boring but okay. Kenzo has better.
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5
Test strips - oh yes, quite nice. Aquatic & subtle citrus. On skin - lovely mandarin added! It lasts long and is gentle. Yes please.
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5
Mandarin hand in hand with sharp, fresh shower gel. Medium-deep, royal blue water. Develops creamy! Just great for €40!
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