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Notes08/15/2021
CD1810
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CD1810
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Rehabilitation for Kenzo?
There is reason for hope. I was a big fan of the Kenzo brand. I thought they used to make unusual, not everyday, but everyday mainstream fragrances: Kenzo Homme Eau de Toilette- a classic, to this day. Jungle, Homme Boisee and especially Tokyo and Power. Unusual, different and yet clearly Kenzo.
And then came the descent, which began with Homme Sport cautiously (especially boring and irrelevant), continued with Homme Night (inharmonious and somehow intrusive), to then come to the Eau de Parfum lows of the two classics Homme and L'Eau, which threatened to let the brand sink into a seemingly never-ending whirlpool of sweet sticky irrelevance. Sure sign of that: the even worse Aqua Kenzo. I must confess that I had given up on Kenzo.
And now Kenzo Homme, Eau de Toilette intense- a new beginning, reason for hope?
Actually, yes, as I find. The new has nothing to do with the original fragrance. Kenzo also does not try to find the old DNA of Jungle and Tokyo again. But they finally bring out a multi-layered, well-made mainstreamer again, which has a decent development, a certain independence and a tremendous durability and projection, without coming across too clashing synthetic.
It starts with a powerfully peppered pinch of aquatic, before the fragrance develops into the slightly sweet (fig, I love fig!) and especially in the green-earthy (vetiver, patchouli). The sandalwood ensures that a certain basic freshness is always maintained. And that is the strength of the new Kenzo. He has a bit of many directions, but creates a main direction and an excellent performance.
Yes, there is a certain synthetic quality that cannot be denied. I would compare Kenzo's new one most closely to H24 from Hermes, although the scents are quite different. But it seems that a new mainstream trend is a slightly unisex, distinctly greened, slightly sweetened freshness that is also definitely synthetic, but above all, despite all the performance, comes across more unobtrusively and with more understatement than recent trends (1 Million Candy Bombs, Sauvage Synthetic Slings). I can live with that trend just fine.
And Kenzo makes a first, very big step in the direction of rehabilitation.
And then came the descent, which began with Homme Sport cautiously (especially boring and irrelevant), continued with Homme Night (inharmonious and somehow intrusive), to then come to the Eau de Parfum lows of the two classics Homme and L'Eau, which threatened to let the brand sink into a seemingly never-ending whirlpool of sweet sticky irrelevance. Sure sign of that: the even worse Aqua Kenzo. I must confess that I had given up on Kenzo.
And now Kenzo Homme, Eau de Toilette intense- a new beginning, reason for hope?
Actually, yes, as I find. The new has nothing to do with the original fragrance. Kenzo also does not try to find the old DNA of Jungle and Tokyo again. But they finally bring out a multi-layered, well-made mainstreamer again, which has a decent development, a certain independence and a tremendous durability and projection, without coming across too clashing synthetic.
It starts with a powerfully peppered pinch of aquatic, before the fragrance develops into the slightly sweet (fig, I love fig!) and especially in the green-earthy (vetiver, patchouli). The sandalwood ensures that a certain basic freshness is always maintained. And that is the strength of the new Kenzo. He has a bit of many directions, but creates a main direction and an excellent performance.
Yes, there is a certain synthetic quality that cannot be denied. I would compare Kenzo's new one most closely to H24 from Hermes, although the scents are quite different. But it seems that a new mainstream trend is a slightly unisex, distinctly greened, slightly sweetened freshness that is also definitely synthetic, but above all, despite all the performance, comes across more unobtrusively and with more understatement than recent trends (1 Million Candy Bombs, Sauvage Synthetic Slings). I can live with that trend just fine.
And Kenzo makes a first, very big step in the direction of rehabilitation.
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