312 Saint-Honoré bdk Parfums 2024

This has become a dumb reach ever since I got it. Such a light, peppery and floral musk much like Diptyque L’eau Papier but with a mellower pepper opening and a less savory dry down with the orange blossom, iris and tonka bean. Absolutely beautiful and lasts so long on my skin and clothes. I just feel good wearing this…so comforting.

As we’re starting to leave the cool seasons behind, I’m gravitating towards more of my florals and fresh fragrances. Naturally, I caught wind of this new one from BDK and knew I had to have it.

312 Saint-Honoré falls in line with the musky-amber-molecular skin-like fragrances that most of us are familiar with, but this one is actually more transformative than any others I’ve tried. To my nose and on my skin, it’s most comparable to Diptyque L’Eau Papier without the sesame/rice accord. It’s been compared to Glossier You, Phlur Missing Person, etc. but unlike those, I don’t go noseblind to this one and you can get away with spraying it on your clothes (the others really require skin to work imo). The opening is mostly iris + tonka + Angelica root + molecular amber. As it dries down, the orange blossom actually shines more and alongside the tonka, the scent has a gentle sweetness to it throughout its wear. It’s beautiful and gets more and more beautiful as you wear it.

It’s by no means groundbreaking or original, but it’s of BDK’s highest quality and it performs pretty well for skin scent. I got a bottle with the number ‘77’ engraved on it, and my lucky number is 7, so I’m loving the coincidental acquisition I’ve made. Excited to test it more in the spring and summer, but this is a year round scent for sure.

Edit: I wore this last week Tuesday and sprayed it all over my sweater. Yesterday, I went to put the sweat in the hamper and the fragrance still smelled this very strongly on the fabric. This is definitely one to spray on your skin and clothes!!!

Airy iris-musk that's noticeably (and pleasantly) very dry. It's reminds me a lot of crayons.

Quite similar to Diptyque's L'Eau Papier Eau de Toilette , I actually prefer 312 from BDK. And I say that as a Diptyque fanboy. I found L'eau Papier very creamy in a way that felt too heavy and not to my tastes. There's a lot more airiness and sense of movement. It's also not listed, but I do get something dry and cedar-like in the composition.

On a side note, I'm also anosmic to AnOther 13 Eau de Parfum so I think there's a different blend of musks here that makes this more detectable.

This is a great fragrance if you gravitate toward molecular musks but still want something floral. The florals I easily pick up are the orange flower mainly, but I do get a bit of coolness from the Iris. It’s very “pretty”, airy and a bit aqueous due to its transparent nature. If I didn’t know any better, I would’ve thought this belonged to the Diptyque house. So, this isn’t the most original but I won’t deny it’s very pleasant and perfect for Spring & Summer and if I find this at a discounted price I’d love to add it to my collection for the appropriate seasons.

The downfall of BDK as a brand needs to be covered with an in-depth video, because this brand continues to alienate the few fans they have left. After the successful come-up off the back of YouTube's perfume godmother Demi Rawling with the original Gris Charnel Eau de Parfum, cracks first started to form in 2022 with the release of Ambre Safrano. Those cracks were smoothed over when Gris Charnel Extrait brought a brilliant twist to the brand's hero franchise, yet subsequent to that release, the brand was 0-for-2 and now 0-for-3 as designer copycatting and unoriginal product pull the catalogue down alongside the embarrassing price increase enacted by BDK just to support the release of their boutique in Paris which is aptly located at... you guessed it, 312 Saint-Honoré.

It should come as no surprise that 312 Saint-Honoré instantly feels quite boring. The fragrance opens with a prominent fresh white floral DNA, followed by a touches of what I assume is sandalwood and mild angelica. Up-close 312 Saint-Honoré has a spicy-green twist and the feeling here is similar to the kitchen pantry feel you get in Amouage's Lineage, i.e. there's a certain aromatic nuance here reminding me of how Amouage executes their fenugreek and/or pepper tree note. Another scent offering this type of feel is The House of Oud's Hidden Shades. In my original review, I wrote that THOO and Masque Milano are likely the two houses that make similar product to this, but as of October 2025 when I am revising this review, the two houses that actually make product like this are Le Labo and Byredo. The scent strongly leans into the easy-going nature of the catalogues of those 2 brands.

To me, floral and fresh are the top 2 accords. 312 Saint-Honoré doesn't feature a lot of depth: the orange blossom is the leading note here, opposed by the angelica which gives it a mild vintage touch. To my nose, the scent doesn't feel powdery and I cannot separate iris in its standard form - no matter how I smell the scent. While the scent isn't synthetic to my nose, my recent experience with fragrances like Le Labo's AnOther 13 Eau de Parfum have indicated to me that people's definition of synthetic is somewhat like a continuum and given that 312 Saint-Honoré isn't that far from falling into the category of "your skin, but better" scents, I guess calling it synthetic isn't that outrageous. I get average longevity in the 7-8 hour range on mostly a weak-to-average sillage, radiating within arm's length for an hour or so. The review was first written when BDK had gone up from €170/100ml to €190/100ml, but in October 2025, that number is now €205/100ml. However, that still makes it cheaper than both Le Labo and Byredo. The only issue is that BDK doesn't have any history in this market segment. Nonetheless, BDK isn't exactly a deal anymore now that the prices have crossed €200/100ml. Should you ever end up at 312 Saint-Honoré, I recommend looking for the nearest competitor's store as the likelihood of finding great product is higher elsewhere.