Attitude (Eau de Toilette) by Giorgio Armani
Bottle Design:
Fabien Baron
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Attitude 2007 Eau de Toilette

7.6 / 10 174 Ratings
A popular perfume by Giorgio Armani for men, released in 2007. The scent is woody-spicy. The production was apparently discontinued.
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Main accords

Woody
Spicy
Sweet
Oriental
Chypre

Fragrance Pyramid

Top Notes Top Notes
Coffee beanCoffee bean LemonLemon
Heart Notes Heart Notes
CardamomCardamom LavenderLavender
Base Notes Base Notes
CedarCedar AmberAmber OpoponaxOpoponax PatchouliPatchouli

Perfumers

Ratings
Scent
7.6174 Ratings
Longevity
6.5134 Ratings
Sillage
6.3118 Ratings
Bottle
7.6138 Ratings
Value for money
7.149 Ratings
Submitted by DonVanVliet, last update on 12/30/2024.

Smells similar

What the fragrance is similar to
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Secret Mission Eau de Toilette
Attitude Extrême by Giorgio Armani
Attitude Extrême
Attitude (Lotion Après Rasage) by Giorgio Armani
Attitude Lotion Après Rasage
#Attitude by The Dua Brand
#Attitude
Hommage à l'Homme Voyageur by Lalique
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Zino (Eau de Toilette) by Davidoff
Zino Eau de Toilette

Reviews

6 in-depth fragrance descriptions
5
Sillage
7.5
Longevity
6
Scent
Missk

1357 Reviews
Missk
Missk
Helpful Review 5  
Perhaps more 'attitude' is needed
I'm rather surprised to notice that this fragrance originated from 2007, I had presumed it had been around a lot longer than that. It appears to be a very popular fragrance for men, displayed quite often in the big department stores.

The scent itself is rather herbaceous and earthy. It has a real masculine vibe to it, that is incredibly sexy. Some reviewers are mentioning a chocolate accord, making it somewhat similar to Thierry Mugler B*Men. I can't say that I understand the gourmand reference. There is a subtle coffee note in the opening and the heart, but it is far from what I'd call foody.

Armani Attitude is a rather refined fragrance, one that would suit a fashion conscious man in a suit. Not to mock the fragrance at all, but I don't sense a bad-boy with 'attitude' in this particular fragrance.

I'm a little disappointed that since this fragrance was shaped like a cigarette lighter it didn't contain a note of tobacco, which I absolutely adore. I think the blend of tobacco with the coffee, citrus, lavender, patchouli and amber would have been divine.

Overall, the scent is lasting, however towards the drydown the sillage becomes less and less, taking on a rather intimate approach. This bothered me slightly because I wanted this fragrance to exude more confidence and power. Another interesting quality I found, was that it oddly became sweeter as the fragrance progressed. Take that how you will.
1 Comment
ColinM

516 Reviews
ColinM
ColinM
4  
Little attitude, but decent
One of the most decent Armani fragrances for man I’ve ever tried, mostly because 90% of the others except the original Eau is quite crap. Attitude isn’t really anything special in fact, but it is at least a bit far from the clichés the rest of the line is so stuffed with. Basically this a really mild, but perfectly versatile and classy sort of amber-patchouli-tobacco fragrance with a hint of coffee, blending the Armani Code type of inspiration with the earthy darkness of patchouli – quite the key here, as it is the most prominent note for me - and the “contemporary-urban” aloof warmth of ambroxan. A touch of citrus counter-balances the general feel of dusty darkness. Don’t imagine anything complex or rich though, all smells also quite flat and a bit synthetic in the negative meaning - like any cheap patchouli perfume you can get at the drugstore, layered with any generic woody-amber scent, with a hint of that sweet synthetic note they call “tobacco” and a generic mood of “dusty dark sweetness”. But as I said, there’s patchouli which makes some sort of difference, while most of other similar scents (the “self-confident middle-class 35/40-something coworker” type of scents) were/are just stuffed with tonka and cedar, this is a bit darker and earthier. Sort of a hybrid between Mugler’s Ice Men and Armani Code, maybe. Getting even more linear and simple on the drydown after a couple of hours. The result isn’t that bad overall, it is in fact quite “masculine”: warm, greyish, kind of dark, rugged at first, a bit heavy and kind of cheap, but it works if you are looking for something stressing your “masculinity” with no frills and no concerns for quality. Everlasting persistence. Completely unworthy the high prices now that it’s discontinued, but back then it was probably the best you could get out of Armani’s line.

6-6,5/10
1 Comment
9
Bottle
6
Sillage
6
Longevity
7.5
Scent
Dan81

17 Reviews
Dan81
Dan81
3  
Restrained attitude
Armani attitude was a gift from my mother back in the fall of 2008 when I used to wear Chanel Egoiste platinum. I liked the cigarette -case like presentation and really liked the coffee in the top note that mixed well with cardamom and a little bit of patcohuli in the base. It always felt a bit restrained as I expected something bolder from a name like attitude, but I loved the casual attitude and was my go to in the evening. then I stopped reaching for it and the bottle had collected dust for a while. 13 years later as I joined Parfumo I reached for my Attitude again; I still have 85% of the juice left. I spray and volla! it smells exactly as I remember when I first got it, maybe slightly more restrained but the pleasant coffee that mingles with the cardamon is exactly as I remember - perhaps the black tinted glass may have helped with its passing of time. My Chanel Egoiste platinum was a year or two older than my Armani attitude but its top note has strong aldehyde smell now and it was spoiled (but then again the heart and base notes are quite good still). My time travel scent: Giorgio Armani restrained attitude.
0 Comments
6
Pricing
6
Bottle
8
Sillage
7
Longevity
7.5
Scent
Shemsmeller

200 Reviews
Shemsmeller
Shemsmeller
2  
Rare fragrance but not the best
bought in the summer of 2007 when it was released, it has not been found in France since, but I still have some left in my bottle.

we are on a perfume that I like to put in summer, even if given its thickness and its notes which will think of a smell of liquorice and leather, one would think that it is more a mid-season perfume.

I wear it more for the less hot days of summer or the end of the day and at night. Its outfit was average, it is not preferred for winter.

a difficult smell to find, a little similar to kokorico by jp gautier, the production of which has been stopped in France, it seems to me.
2 Comments
6
Pricing
6
Bottle
6
Sillage
5
Longevity
5.5
Scent
Thatbwoy

100 Reviews
Thatbwoy
Thatbwoy
1  
For your consideration
My (one of) least favourite fragrances of recent times is Amouage’s Interlude Black Iris; I cannot stand it. It makes me angry when I smell it. I am against it.

In retrospect, that’s actually a good thing. I like that it garners a response from me instead of indifference. I seldom hate things. The list of things I actually hate is very short. I maintain it takes tens times as much energy to hate something than to not to give a shit.

I can talk just as passionately about things I hate as I can the things I love. Both result in an express of energy and physical animation. Talking about the things I hate will leave me drained – hence why that list is short. I choose not to give over part of me to hate something, would rather give myself to things I love.

That being said.

The list of things that I don’t give a shit about is ridonkulously long. Two of the things from that list I don’t care about are films made for Oscar contention – you know the ones, loads of earnest acting, spit, tears and big emotive actions (think that fucking awful shout-a-thon exercise in scenery chewing bullshit 'Marriage Story’). I’m a film buff give me a Kurosawa, Kubrick or Kieslowski any day, but I would rather watch some straight to the DVD bargain bin shite than anything these studio/distributors chuck out come Oscar consideration time.

The second thing? The career of Anne Hathaway. Sorry but the fact is this woman has the screen presence of a bowl of room temperature milk. She is (for me) visually unappealing, I don’t mean she’s unattractive she’s just (for me) mind-numbinglyboring. I cannot recall any scenes from the Dark Knight Rises she was in; I have watched films with her in starring roles and all I remember is something resembling a shape and sound occupying space. Filling a void on screen...I have watched ‘The Devil Wears Prada’, she stars in that film; for years after, I thought Pheobe Cates was in the starring role. 

In 2007 I watched a film she happened to star in, an obvious Oscar contender - ‘Becoming Jane’ - a dogshit boring film. I don’t even think it got a sniff of any awards that year – don't really care to check to see if I’m wrong. In that year I also bought ‘Attitude’ by Gorgio Armani. 

I liked the flip top of the bottle, so much I broke it, opening it against my leg like you would a Flippo lighter. I remember the day it happened I was sat on my bed about to go into work, and I was flicking it open and shut on my trousered leg, and the next thing I remember is the metallic lid tumbling mid-air in front of my gormless face.

I threw it away very soon after that; as its only saving grace I had broken. There was no need to hold on to it. I swear I had that fragrance for just under a year.

This fragrance reminds me of Anne Hathaway – it's just there. I know some people will like it, but they’ll like it because it lacks any real challenge, its inoffensive presence; a presence so inoffensive it almost causes offence. I cannot hate this fragrance; I am totally indifferent to it. I cannot tell you how little I care about its notes or what it does in the air. It does not appeal to anyone – in that respect typically Armani. The whole Armani range is standard blandness exemplified. But therein lies my ire, I get annoyed at this fragrance because it does not stir any reaction in me, it has a profile that I should love; warm spicy, a little woody and earthy; perfect for an easy autumnal wear. It has the notes I like: Lavender, cedar, opoponax, cardamon and amber. Why is this such a dud? Oliver Cresp was involved – this man created one of my favourite Tom Ford’s and one of my favourites from Dior. Annick Ménardo also was involved in this, Annick Ménardo who was responsible for Bvlgari Black, Boucheron Jaipur, Givenchy Xeryus, Rouge, Roma Uomo by Laura Biagiotti. Cheese and Crackers! She deserves so much recognition than she currently gets around the community.

Then I see that name that is synonymous with ‘middle of the fucking road’ mastering the middle ground, Mr Mass-Appeal: Alberto Morillas.

This man can create masterpieces, he can sling out a niche fragrance that will have us salivating. But his true talent, his true art is absolutely making something interesting into something fucking dull. This fragrance is a case in point. There is nothing to hate here but at the same time so little to like. So much of his stuff does this, you don’t care about it you just wear it and you’re left wondering what to feel.  This sits so comfortably in the mire of ‘meh’ it's practically furniture. If this was a day of the week it would be Tuesday, if a drink room temperature tea, if an item of clothing a plain t-shirt and if this was an actress, Anne Hathaway.

Anne-fucking-Hathaway.
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Statements

4 short views on the fragrance
HugoMontezHugoMontez 3 years ago
A cross between Kokorico and Zino.
The result: a masculine woody spicy fragrance with patchouli and lavender. Cool bottle. 3/5
0 Comments
Dan81Dan81 5 years ago
9
Bottle
6
Sillage
6
Longevity
7.5
Scent
As a smoker, the lighter case was an instant buy for me in 2007. It is versatile but a bit restraine despite its name
0 Comments
AkuninAkunin 7 years ago
10
Bottle
7
Sillage
8
Longevity
10
Scent
One of my favorite night scents. Great combo of lavender and coffee , seductive, provocative , manly . Italian classic 10/10
0 Comments
FuzziKSAFuzziKSA 7 years ago
8
Bottle
6
Sillage
8
Longevity
8
Scent
Love it. It is unique and bold. Sexy and dark.
0 Comments

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