Gioiosa Profumum Roma 2023

If Bianco Latte smelled like a synthetic, waxy, vanilla candle to and on you, try this one instead. While the note pyramids are pretty different, the scents are about 95-98% the exact same, with Gioiosa being the slightest bit brighter from the citrus notes.

Gioiosa is my second from the house of Profumum Roma and while these scents are pretty pricey, they perform so so well with the smallest application. Their formulas are on the oilier side, so I think that has something to do with it. I applied the tiniest bit of this to my hotspots using the pipette that comes with the bottle, and was getting massive whiffs of it throughout an evening spent at my friends house. One of my other friends even complimented me and again, I barely put any of this on. I can’t imagine how much stronger and louder it’ll be if I actually spray it on using the atomizer.

While the scent is not exactly original, I think PR did a better job executing and *refining* this scent style and I think it’s going to be one you can easily wear year-round. I’m happy to have a bottle and I think it’s worth the money if you like strong, bright vanilla scents.

Another fragrance in the extended family of Giardini di Toscana Bianco Latte. It already took me ages to decide between that one and Lattafa Eclaire (I went for the latter!), then I tested LPDO La Nuit Blanche and also liked it, and now a sample of another close relative arrived.
Luckily, Gioiosa is a little different from the others.

It's still first and foremost a warm, milky vanilla with a touch of coconut and lots of crunchy caramel. There is no caramel listed, but I definitely smell it. Like most fragrances by Profumum Roma, it's a relatively simple and scent without many twists or frills. Compared to the original and the two affordable dupes I mentioned, it's slightly more complex though, and I love that. The orange stands out to my nose, and together with the crunchiness of the caramel, it makes me think of an orange-infused crème brûlée. I also get a hint of creamy jasmine, which adds another subtle layer to the scent.

If you're in for an expensive niche scent, I would absolutely advise to get Gioiosa instead of Bianco Latte. It just has that little extra something that makes it stand out. If you're more conscious of your budget and mainly want a straightforward gourmand with caramel and vanilla, both Lattafa and LPDO will do the job perfectly.

First try of Profumum Roma Gioiosa, one of the house’s most recent releases (from 2023), a vibrant blend of citruses and vanilla, first and foremost, colored by coconut and jasmine as to make it less a citrus gourmand than, say, Dulcis in Fundo or even Acqua e Zucchero. It’s robust and invigorating, but elegant and smoothly blended, too. It’s rich in the style of other fragrances from the house but not over the top, and while the coconut gives it a slightly beachy/tropical vibe, it’s not a dominant aspect, just part of the overall ensemble. It’s really nice to smell something akin to others like Meringa and Dulcis in Fundo while not being redundant.

Gioiosa is priced at $319 for 100ml, the brand’s updated pricing, seemingly, from the more recent $275, and is sold at a handful of US boutiques like Luckyscent, Ministry of Scent, and Osswald. So it’s a pricey barrier to entry, but not an untenable cost per ml in the current market, in my opinion, though the travel size is perhaps a little too big and too expensive, too. Still, I love the brand.

8 out of 10

Bianco Latte is the most popular, but Gioiosa elevated that dna and made it elegant while being delectable.
Keep in mind I’m not a fan of Bianco Latte, caramel is a note that easily makes me nauseous, paired with that beast mode dna that never goes away, to my senses Bianco Latte is simply too much: too sticky, too sweet.

Here comes Gioiosa (which means “joyful”) While it maintains the dna of a vanilla cream, thick but not sticky, mouthwatering with a touch of Amber that really makes it elegant and flirty. I’m usually not a fan of gourmand like this, and yet Gioiosa is the one that made me change my mind.

The moment I cracked open the box and gave Gioiosa two fresh sprays, it burst into the air with this sweet, creamy lemon‑citrus glow that immediately took me to buttery citrus biscuits: Luken & May Lemon Butterbursts or those decadent lemon‑curd treats from Fortnum & Mason. If Lira is the sharp citrus‑vanilla slap, Gioiosa is the softer, more elegant citrus cousin of Bianco Latte, Milk’s Note, or Tihota - smoother, more refined and blissfully free of caramel heaviness.

The coconut is stunning. Soft, natural and seamlessly blended, it melts into the composition like warm coconut cream. No synthetic edge, no odd notes poking throug, just a silky, almost buttery coconut veil that drifts through the entire wear.

It’s definitely on the pricier side but the value is there: a full 100ml bottle with serious projection and impressive longevity. One spray on my neck and the whole room catches it. Compared to 50ml bottles like Tihota or Vanille Planifolia Extrait 21, it actually feels like a smart buy.

This is one of those fragrances I can genuinely see myself keeping forever. Two or three sprays are all I ever need and Gioiosa wears beautifully on absolutely anyone, effortlessly unisex, comforting and radiant.

It’s delicious. Truly. So, so good. I’m already thinking I might need a backup bottle.