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London 2024 Eau de Parfum

9.3 / 10 257 Ratings
A new perfume by Widian for women and men, released in 2024. The scent is leathery-fruity. Projection and longevity are above-average. It is still in production.
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Main accords

Leathery
Fruity
Sweet
Spicy
Woody

Fragrance Pyramid

Top Notes Top Notes
OudOud CypressCypress VioletViolet
Heart Notes Heart Notes
RaspberryRaspberry Lily of the valleyLily of the valley
Base Notes Base Notes
LeatherLeather MuskMusk VanillaVanilla AmberAmber

Perfumer

Ratings
Scent
9.3257 Ratings
Longevity
9.0244 Ratings
Sillage
8.7241 Ratings
Bottle
9.1238 Ratings
Value for money
7.6218 Ratings
Submitted by Peppernator, last update on 11/19/2025.
Interesting Facts
The fragrance is part of the Sapphire Collection collection.
Variant of the fragrance concentration
This is a variant of the perfume London (Extrait de Parfum) by Widian, which differs in concentration.

Smells similar

What the fragrance is similar to
London (Extrait de Parfum) by Widian
London Extrait de Parfum
Sillage by Kinetic Perfumes
Sillage
Once upon a Time in London by The Dua Brand
Once upon a Time in London
London by Montagne Parfums
London
London Harrods Exclusive by Widian
London Harrods Exclusive

Reviews

9 in-depth fragrance descriptions
Cimi

379 Reviews
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Cimi
Cimi
Top Review 60  
London EDP: The Replacement for the Extraits? For me, probably YES!
So, today I got to spray "London (Eau de Parfum) | Widian / AJ Arabia" for the first time around 3:00 PM. Before I dive into the scent: Yes, I thought the difference would be huge and that the "diluted" version would not only be weaker but probably also smell a bit different.

Did my fears come true? Absolutely not, on the contrary. It’s just after 10 PM - about 7 hours later - and the EDP is still projecting and holding very well! I am very positively surprised! Now, let’s get into the scent:

- First; the scent DNA is, in my view, incredibly similar throughout the entire scent journey. Yes, in the opening the difference is marginally noticeable. Here, the Extrait - "London (Extrait de Parfum) | Widian / AJ Arabia" - is a bit denser, stronger. The difference in the air is hardly perceptible for laypeople; I have known and smelled the "London (Extrait de Parfum) | Widian / AJ Arabia" for a long time and can detect a bit more of the "Oud" in the Extrait; the Extrait is slightly more voluminous, while the new EDP feels a bit "airier," just a little; perhaps the cypress is a bit more present here, but only marginally.

- As the scent develops, the fragrances come closer together, making it practically impossible to perceive any differences. The entire scent journey down to the drydown is nearly identical for laypeople (without being disrespectful, but my wife is not deeply into the game, though a bit, and she couldn’t perceive any significant differences). I also hardly notice the differences; everything is where it should be; the raspberry, the leather, all similarly accentuated. Yes, the EDP feels a tiny bit "fluffier, lighter," but hey, we’re really talking about 3-5% difference with nearly identical DNA, just in a "airier" way (you know what I mean).

- The longevity is damn good, considering we’re talking about an EDP compared to the Extrait. It could be that the Extrait lasts maybe another hour longer, but now after more than 7 hours, both are similarly detectable, with the big difference coming in the projection... because in my perception, the EDP has a significantly better sillage; and that lasts for several hours. After 7 hours, I can still perceive the scent very well, and it continues to project.

So, why the EDP if they are so similar? Personally, I believe the EDP was released mainly for the "frequent users" of London, as the Extrait is already quite pricey at 50ML. Furthermore, there has been a focus on sillage, which aligns with the current zeitgeist; everyone wants strong fragrances, or at least the broad masses do. I also think that the price/performance ratio will simply be decisive for many; you get more performance for a lower price per ML.

What do I recommend?
Hmm... if you don’t have London, buy the EDP directly, a more sustainable investment. Do you need both? Absolutely not, unless you’re fragrance-obsessed like I am... but over time, I will probably switch to the EDP personally :)

So, I hope this review helps you :)
10 Comments
Luciano92

1 Review
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Luciano92
Luciano92
Helpful Review 8  
The Madness!
I have had the Widian London EdP for a few weeks now and I am honestly surprised at how much this scent has captivated me. I constantly catch myself just smelling the bottle. I have never done that with any other perfume.

I’m not a big fan of oud or leather, but here everything fits perfectly together. The composition feels round, harmonious, and totally balanced. Nothing is too strong, nothing is annoying. I find the interplay with the fruity raspberry particularly exciting, which emerges so deliciously and clearly after about 15 minutes.

Despite its strong longevity and sillage, I even find it suitable for the office, as long as you don’t overdo it with the dosage.

Conclusion: For me, a special scent that has immediately captivated me. I have never experienced anything like this before. My previous favorite was Clive Christian - Hedonistic, but the London EdP has honestly surpassed it.
1 Comment
Lenno89

3 Reviews
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Lenno89
Lenno89
5  
The Scent of a Quiet Evening
Widian London surprised me from the very first moment. It is one of those fragrances that do not make a loud entrance, but rather unfold slowly, almost as if they want to get to know you before showing you who they really are.

The opening is cool, fresh, and clear, like a walk through London shortly after the rain. You can smell wet pavement, a hint of tea in the air, perhaps even a bit of smoke from a fireplace in the distance. But just as you get used to this coolness, a gentle warmth pushes forward: vanilla, woods, a fine veil of oud. Everything is very rounded, elegant, and deep.

What I particularly like about London is its tranquility. It does not scream for attention, but when you encounter it, it stays in your memory. A fragrance with presence, cultivated, almost aristocratic, but with heart.

The longevity is strong without being overwhelming. After hours, a soft, warm veil remains on the skin, reminiscent of good conversations, rain on glass, and old books.

Conclusion:
Widian London is not a fragrance for every day - it is for the moments when you have time to feel it. Elegant, contemplative, and timelessly beautiful.

2 Comments
ScentExplorer

19 Reviews
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ScentExplorer
ScentExplorer
2  
The fragrance that smells so good that strangers suddenly become nice to you!
Autumn is already here - and with it this mixture of golden short afternoons, cool air, and the feeling of needing to arrive a bit more at oneself again. With autumn begins for me the time of soul-soothers. Those fragrances from my scent wardrobe that manage to carry me through the annual autumn blues time and again. That time when you long for scents that not only accompany you but also influence your mood.

I actually wanted to stay strong - really. Especially since the London Extrait de Parfum is clearly marketed as a leather fragrance and because of this fact, it had always been off my radar. Strong leather and me? That rarely ends well! But there is, since not too long ago, the "little" brother, the EDP which, according to this wonderful community, comes across as much more pleasant and creamy, and the leather has been toned down.

And as it often goes when you get "YOUR new autumn fragrance!!" shouted in your face by seemingly every second fragrance nerd: You eventually give in. So yes, I was definitely influenced. And suddenly this 2ml sample was in front of me (shout out to user Anximiguel) - ready to prove whether the hype is real or just pure social media magic.

And almost...yes almost...I would have exited this olfactory train too early. But I stayed seated and was rewarded for it!

But let's take it step by step…

Upon the first spray of "London (Eau de Parfum) | Widian," I was immediately overwhelmed by a very strong leather accord. However, wrapped in a velvety Oud corset. Instantly, the thought crossed my mind that I should have listened to my intuition. Leather on me? That almost never works!

But everything turned out differently - I didn’t even have to empty the 2ml sample to realize that I would be ordering the full bottle. Said - done… and here it stands before me. This heavy, very elegant deep blue bottle with its golden cap.

The outer packaging certainly does not knock a fragrance connoisseur spoiled by Xerjoff off their socks. The print on the cardboard box is nice. Elegant and somehow typically British, but nothing more. When taking the bottle out of the dark sleeve, you immediately notice the high weight. The glass is beautifully crafted, and the shape of the 100ml bottle is pleasing. The cap fits snugly on top and also gives a quality impression. And then there’s the spray head itself, which is truly of top quality. The exquisite liquid is perfectly sprayed on my skin.

London Eau de Parfum starts with a strong leather-Oud accord and is accompanied by a slightly fruity sweetness. The leather stands out clearly in the first 2-3 minutes. At that point, I almost hit the emergency stop, but as mentioned, I stayed seated to finish the journey.

After just a few minutes, the fragrance settles, and the leather is toned down a bit. And that’s a good thing. From minute to minute, the fragrance becomes more of a soul-soother. After about 30 minutes, the scent journey picks up speed. The amber accord, together with the vanilla, does a great job here. The Oud is integrated as elegantly as I know it from "Alexandria II (Parfum) | Xerjoff." This is how I like Oud - this is how it pleases me! This warm ambrosial quality receives minimal fresh-floral support from the lily of the valley. I can also perceive a slight raspberry fruitiness. The result is a minimally leathery fantastic creaminess that comes across very pleasingly due to the excellently blended accords.

The fragrance smells so good that strangers suddenly become nice to you! Whether in department stores or simply in your favorite café. Sometimes it’s a compliment in words about how great it smells here, sometimes a friendly smile in the queue at the bakery. Compliments manifest not only in words but also in body language. It’s impressive what aura this fragrance exudes. Perhaps the effect begins in my head - with this fragrance as a companion, I feel a certain lightness and joy of life, going through the day with a positive outlook.

The fragrance hits my olfactory synapses right on the mark. And I’m glad that I stayed on that olfactory train I mentioned at the beginning. A wonderful soul-soother would have passed me by. This journey has shown me how versatile fragrances can be. Initially challenging, the fragrance becomes a crowd-pleaser within 30 minutes. Great transformation!

Regarding longevity, you won’t be disappointed with "London (Eau de Parfum) | Widian." The longevity and sillage are exceptionally good. It lasts on my skin for 9-12 hours, still close to the skin the next day. Thus, it accompanies me throughout a whole workday or even a vacation day if necessary.

The London Eau de Parfum has, in my opinion, a very good projection with 3-4 sprays, allowing the fragrance to be perceived very well in a reasonable radius for many hours. It leaves a softly creamy scent cloud behind. It is not one of those loud fragrances that force their surroundings to their knees. It is not a challenging scent but is perceived as very pleasant by those around.

London Eau de Parfum has quickly become one of my top picks. I see it best used in autumn/winter. The fragrance is pure medicine against the autumn blues!

Conclusion: Two thumbs up! The London Eau de Parfum impressed me so much during the first test that a full bottle could move in right away. If any of you are still looking for a great autumn/winter fragrance, you should perhaps try "London (Eau de Parfum) | Widian." Those who, like me, have difficulties with leather or strong Oud should give this fragrance a chance. It could be the beginning of a wonderful scent journey with great experiences!
0 Comments
LAWandAdler

3 Reviews
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LAWandAdler
LAWandAdler
3  
Widian London as Eau de Parfum or the Extrait? Similarities and Differences
Some are already familiar with the Extrait of Widian London: Nicely leathery, slightly fruity, but still distinctly fruity, with great longevity and sillage. For the vast majority, it is an extraordinarily wonderful fragrance that rightly deserves its above-average rating.
It is established, known, and loved, so one might wonder: "What is the point of launching the Eau de Parfum? Can there really be a better version of London?"

The answer to this question depends on each individual's preference:

In my opinion, the Eau de Parfum is 80, perhaps even 85%, similar to the Extrait. Clearly identical, if not even better, is the longevity and sillage. The difference is much greater in the opening and the first hours, where the raspberry, as with the Extrait, takes over the fruity part, but is much more present in the EdP. It starts off noticeably fruitier than the Extrait, which also results in the EdP being perceived as more present, but not negatively. The scent of the raspberry and the leather are, in my opinion, identical. Simplified, one can imagine it as having two dials, one for leather/Oud and one for raspberry, with the raspberry dial turned up more, while the leather/Oud dial remains at the same level, if not slightly turned down.
For me, the EdP already smells from the start like the Extrait does after a few hours, with both becoming more and more similar the longer you wear them.
So, if the Extrait only truly appeals to someone after one to two hours, the EdP is the best choice. It should be noted that the EdP naturally delivers the "balanced" leather/raspberry combination with better sillage, which is only logical in terms of timing, as the EdP starts off as mentioned with the middle of the Extrait.
All of this makes the Extrait feel more mature to me, while the EdP does not fall short of the Extrait in terms of masculinity at all.

Lastly, the price difference is noteworthy, which amounts to approximately €80 more for the EdP. However, you get 100ml for your money and not just 50ml.

In summary, one can refer back to the initial mention of each individual's preference. If someone generally likes the Extrait but wants it to be fruitier with a more present raspberry from the start, they should opt for the EdP. For leather/Oud fans, the decision remains with the Extrait. If one is guided by finances, they would again choose the EdP. This also appeals to younger individuals, as they are better advised with the EdP, while the Extrait is likely more suitable for adults.
The launch of the EdP is therefore quite justified; which is the better fragrance must be decided by each person for themselves.
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Statements

58 short views on the fragrance
4
Just like the extrait: a great blend that does remind me of dryness and heaviness of tobacco. Bit more projection, bit less longevity.
0 Comments
1
Great scent and more versatile than the extrait. Ideal for daily wear during colder months.
0 Comments
24
18
London becomes softer
Not richer in quality
Rather gentle-leathery
Again with raspberries
Bells and violets
The rounder, but almost the same
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18 Comments
9
7
Minimal softer than the big brother, sillage stronger, longevity slightly less. In my opinion, it's only worth it if you don't already own the extrait.
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7 Comments
8
Extrait or what?! Neck and neck
EdP seems a bit fresher, still awesome and has an incredible DNA!
But the long bottle looks weird
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0 Comments
7
The scent is no different from the Extrait, but it's lighter in the air and not too heavy and "dense," making it more suitable for everyday wear.
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0 Comments
7
I didn't think there could be an improvement on the original. The EdP is a touch more refined and just TOP!
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0 Comments
5
Amazing! I love it… Raspberry and leather in harmony. Very good sillage without being overwhelming.
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0 Comments
4
1
Finally, the weather in London isn't so extreme anymore!
Softer, fruitier, more pleasant - affordable!
Good decision by Widian!
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1 Comment
4
4
Luxury in a bottle.
Everything is perfectly balanced here - crafted with the utmost precision and attention to detail.
Much better than the OG.
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4 Comments
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