Kedu by Memo Paris
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7.5 / 10 199 Ratings
A popular perfume by Memo Paris for women and men, released in 2014. The scent is floral-fresh. It is still in production.
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Main accords

Floral
Fresh
Spicy
Citrus
Fruity

Fragrance Pyramid

Top Notes Top Notes
GrapefruitGrapefruit Mandarin orangeMandarin orange BergamotBergamot GingerGinger OrangeOrange TeaTea
Heart Notes Heart Notes
Sesame absoluteSesame absolute Aromatic notesAromatic notes
Base Notes Base Notes
White muskWhite musk MossMoss CedarwoodCedarwood

Perfumer

Ratings
Scent
7.5199 Ratings
Longevity
6.8147 Ratings
Sillage
6.1152 Ratings
Bottle
7.9159 Ratings
Value for money
5.956 Ratings
Submitted by Michael, last update on 07/26/2025.
Interesting Facts
The fragrance is part of the Graines Vagabondes collection.

Smells similar

What the fragrance is similar to
Soft Tension by Andrea Maack
Soft Tension
Kedu Sesame by Memo Paris
Kedu Sesame
Eau Parfumée au Thé Blanc (Eau de Cologne) by Bvlgari
Eau Parfumée au Thé Blanc Eau de Cologne
Fraîcheur Végétale de… Thé Vert by Yves Rocher
Fraîcheur Végétale de… Thé Vert
Granville by Dior
Granville
Azzaro pour Homme L'Eau by Azzaro
Azzaro pour Homme L'Eau

Reviews

5 in-depth fragrance descriptions
10
Bottle
8
Scent
Telekinec

454 Reviews
Telekinec
Telekinec
2  
The gentle lure of sesame
This one really reminded me of L'Eau Papier Eau de Toilette for its gentleness and the savory, grain-like aspect of the scent. Both have sesame in their notes and both make it the star of the fragrance.

The top notes are very subtle and gone in a few minutes. There is some citrusy, bright fruitiness at the top which is accompanied by a short-lived tea note. Sesame doesn't take long before coming up to the front. It's earthy and starchy, while also being slightly spicy and green due to the aromatic notes in the heart. It isn't loud nor heavy, but rather soft and fresh. White musk and moss further enhance the skin-scent / clean aspect of this fragrance. I barely get any cedarwood, but as it dries down, it starts peaking through a little bit.

Gentle and sophisticated, for those who prefer skin scents and warm, comforting, easygoing fragrances. It's lovely, but a little bit forgettable compared to other heavier fragrances from the Memo Paris line. It still has an air of sophistication about it and I do enjoy it a lot. I'm not sure I'll be going for a full bottle since I'm less of a savory gal than I thought I'd be. Don't get me wrong, the scent is lovely, but it's maybe just not my style.
0 Comments
7.5
Bottle
6
Sillage
6
Longevity
6.5
Scent
Taurus

386 Reviews
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Taurus
Taurus
Top Review 12  
Sesame, (er)close!
Sesame as an ingredient in perfumes is indeed very unusual and only in recent years has its use increased. No matter if as a normal sesame note, as roasted or black sesame, as sesame paste or as Sesame Absolue as in Memo. I think there might be more to come in the near future, although I don't think that this plant seed will cause as much hype olfactorically as oud or leather did at the time. As a selenium-rich food it is very popular especially in the gustoric sense and personally I appreciate it as well as some of my prescribers in all variations.

But here in Kedu it seems to me somehow out of place. What you should not do in any case is to hold your nose too close to the moistened area directly after spraying. One should never do that anyway, but one is curious. And here Kedu looks extremely bulky, difficult and unattractive synthetic.

If you spray it on your carotid artery instead, the fragrance can unfold to the nose in an exemplary manner, as the perfumer probably thought. Especially grapefruit and a little neroli are a welcome addition to the sparkling fragrance. Officially, Kedu has no top note, but I think that the first few seconds are relatively unlucky, when sesame and mate are still too much in charge and the whole creation seems rather strict
Luckily, the course then goes more towards grapefruit, which makes the scent far more refreshing and fruity or light-footed, but you wonder if you wouldn't be better off with a pure grapefruit scent. On the other hand, sesame and mate make kedu something extraordinary, setting new accents and merging into a creative eccentric that is second to none. Gustorically it may fit well, but olfactorically I have my doubts. Above all, when the floral part of Freesie and Rose comes up, I'm personally out.

Although I have to admit that the composition was definitely not an easy one and that paths were taken that not necessarily everyone would follow, I have doubts from beginning to end as to whether the ingredients really fit together so well.

For grapefruit groupies who already have everything on the topic, it could be a nice niche alternative. Maybe sesame addicts would also enjoy it, but I don't know about this scent.
8 Comments
5
Pricing
8
Bottle
6
Sillage
6
Longevity
8
Scent
Vrabec

62 Reviews
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Vrabec
Vrabec
Very helpful Review 6  
Multidimensional Sesame
That one meets sesame so rarely in perfumes surprises me somewhat, this plant is nevertheless already so long central part of various cultures, be it in the Mediterranean area or in the oriental area, which are and were either even scent affine, or which one represents in the west gladly as longing place (also in perfumes).
I still remember how I smelled the sample for the first time and me this rarely used fragrance immediately grabbed, because you just know it from other areas, but at the same time it is not prominent in everyday life and thus remains intressant.

The top note is from the tangy sour,grapefruit and neroli get here a milky component, which somehow makes you think of lemon ice cream. Mandarin presents exclusively their flesh, peeled and meticulously freed from white skin residues. Mixed with a bright, cheerful floral, fresias and iris are rather dominant here, the rose is perceptible, but far from that the fragrance could gain in heaviness.

The whole thing is so composed that you could almost think of sunscreen (a good one), if sesame would not overshadow the whole course, its properties would not root into the tips of the top note. So the above impressions blend with the following right from the start, at the same time Sesame's scent is wonderfully delineable and stand alone. And this is really authentic, the roasted aromas unfold more and more in the course of the fragrance, while just the bitter creamy and nutty smell, as well as an absolutely dry inkling at the beginning prevails. Whereby with creamy is not to think of sticky sesame paste, but of something much lighter, more of the consistency that you might know from milk foam.
The scent progression shimmies from the gentle disappearance of the top notes named above, (with the floral quite possibly outlasting the heart notes, the floral creamy foreboding lingering throughout) to then turn quite focused on the development of the sesame. This is wonderfully transformed from the creamy, oily form above to a light, toasted and ground form. As a result it becomes milder, taking on something of warm dry air. I can't help but think of warm fine sand blown by the wind.

For me, the fragrance moves somewhere between a gourmand with floral and creamy and dry hints and one in the coarser sense oriental.

Durability and sillage are somewhat low. Although when testing it becomes clear that this is not to be a klotzer, something more could already be, so that the fragrance is also perceived.
Me has made this perfume rattenscharf on the fragrance Sesame, I will keep my eyes open for such fragrances in the future. Only this one won't be, although it is well constructed, as the perfume as a whole is not enough for me to buy at the price.

Thank you so much for reading my comment
4 Comments
Thivacus

1 Review
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Thivacus
Thivacus
Helpful Review 4  
Ten minutes Java and back (memo, seriously?!)
And I was so looking forward to the trip to Java. Indonesia is not part of my personal imaginary world map. I only know the photos of rice paddies and tea plantations, ancient temples hidden in rainforests and dream beaches from travel magazines. I wanted to experience at least one olfactory interpretation of this corner of the world with the fragrance. And how high were my expectations given the listed fragrance notes; a fresh grapefruit and green tea as a kick start and then perhaps a leisurely transition into sweet citrus and white musk flowers... I wonder how Memo brings the sesame into play?

Well, Memo's "Sintra", "Granada" and "Madurai" are true miracle weapons and, in my opinion, must be used with the utmost care, otherwise you will narcotize the environment with a cloud of jasmine and sugar. And so at first I only applied a gentle spray of Kedu. And I smelled... nothing. After a second spritz, I imagined I smelled musty oakmoss and dried musk, but that was it. Memo, wtf?!

I was really disappointed. But well, you have to be patient with Memo perfumes - I remember the first time I sniffed the bottle of "Sintra" and - yes, I'm sorry to say it - turned away in disgust. I had to test the fragrance three or four times before it "clicked". So the next morning, straight after my shower, I literally drizzled myself with Kedu (in the hope that warm, damp skin would absorb the perfume better). After emptying half of the sample bottle, I could perceive it: a lovely tangerine in tandem with a white freesia in full bloom in the top note, enveloped in the finest musk mist that lays over a creamy base of pistachio cream (I know it mentions sesame as part of the base note, but aspects of the fragrance remind me more of a sweet gourmet spread).

I closed my eyes and slowly a vision came to me: Monks in white and orange togas circling the ruins of Borobudur Temple, located on the Kedu Plateau, the "Garden of Java". From the temple roof you must have a wonderful view of the tropical forest below, with the mossy mist from the last downpour wafting through the canopy. At the time of the Hindu-Buddhist Mataram Kingdom, the Kedu Plateau was a sacred place; I wondered where the name came from, and it probably derives from the ancient Indian "ketu" meaning clarity, ray of light, brilliance (see Rhys-Davids' "Pali-English Dictionary", 1921/2015, page 9).

When I consider that in Hinduism, the smells of sesame and musk are associated with spiritual purity, and green tea, citrus fruits and white flowers are associated with freshness and cleanliness today, then the whole pyramid of scents, i.e. the concept of fragrance, makes perfect sense. To put it simply: Memo wanted to create a sophisticated "clean fragrance".

But enough nerding out; from the concept back to the eventual realization. I finally notice something. The dry-down comes far too soon. After about five minutes, when I press my nose against my skin, it gives off a scent that I have smelled somewhere before. Can anyone perhaps remember the "Dove Body Love Lotion" with avocado and calendula (I think it came out in 2017)? It smelled exactly the same. And that's a shame, because I don't want to spend 200 bucks to smell like I've applied an average body lotion from the drugstore (I have nothing against Dove, by the way, they make solid products and, from the looks of it, employ just as capable fragrance designers as Memo).

For about an hour, I felt, if not richly perfumed, at least well moisturized. Then I unscrewed the test bottle and literally poured the rest over my neck, annoyed. I don't know if it's because of my personal skin flora, but Kedu's dream really doesn't last long on me (ten minutes max and it's all evaporated; memo, seriously?!)

What a shame, I would have loved him. I can only advise anyone interested to get a sample first before blindly buying it.
0 Comments
7
Pricing
8
Bottle
7
Sillage
7
Longevity
8
Scent
LukasLoe

5 Reviews
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LukasLoe
LukasLoe
7  
Summer 2023 in France
I first smelled this fragrance in Hamburg in April 2023. I liked it there, but somehow it wasn't worth the money.
Later, it must have been around mid-May, I still didn't have a "real" summer fragrance, which is why I bought Kedu after all.
When we went on vacation for 14 days (Brittany; France), about 20-25 degrees every day, it was the only fragrance I wore there. This mixture of interesting citrus notes (especially the freesia makes the top note even more interesting) and the later development of very present tea and light sesame was just right for me. Somehow, it perfectly captured the vibe that prevails in this region. Of course, it's not a machine in terms of longevity (I usually sprayed it once after 3-4 hours), but it's still somehow present without being overpowering. It was just right for me on this summer vacation because it's not just citrusy or aquatic. This tea and sesame touch made it somehow special, just like Brittany is not just so and so, but very versatile I loved wearing it and ordered a new bottle a few weeks ago to rock it again this summer!
Only small flaw, find it quite expensive for the ml quantity and the type of fragrance. I still like it though.
2 Comments

Statements

3 short views on the fragrance
NordicskyeNordicskye 2 months ago
8
Bottle
5
Sillage
5
Longevity
8
Scent
The older sister of Mojave Ghost. Perfect for late spring when some people wear coats and some t-shirts.
0 Comments
TelekinecTelekinec 7 months ago
10
Bottle
8
Scent
The gentle lure of savoriness. Soft, intimate, but also sophisticated and pure. Aromatic notes accompany sesame for a lovely respite.
0 Comments
HolscentbarHolscentbar 8 months ago
6.5
Scent
Fresh aromatic on a clean floral base. Very subtle and generic
0 Comments

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