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44 Gerrard Street 2020

8.0 / 10 333 Ratings
A popular perfume by Atkinsons for women and men, released in 2020. The scent is citrusy-fresh. It is being marketed by EuroItalia.
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Main accords

Citrus
Fresh
Floral
Spicy
Fruity

Fragrance Pyramid

Top Notes Top Notes
GingerGinger EucalyptusEucalyptus LemonLemon
Heart Notes Heart Notes
Jasmine absoluteJasmine absolute OrchidOrchid RoseRose
Base Notes Base Notes
MuskMusk Cashmere woodCashmere wood AmberAmber

Perfumers

Ratings
Scent
8.0333 Ratings
Longevity
7.0296 Ratings
Sillage
6.8295 Ratings
Bottle
7.9293 Ratings
Value for money
7.3230 Ratings
Submitted by OPomone · last update on 12/10/2025.
Source-backed & verified

Smells similar

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Reviews

12 in-depth fragrance descriptions
perfumebaddi

1 Review
perfumebaddi
perfumebaddi
1  
Fresh, spicy, summer gentleman
I’ve had 44 Gerrard Street in my collection for over 3 years now. Unfortunately it has gathered some dust now as I’ve rotated significantly since then. So this review is based on my closest memory of the smell.
The scent is fresh, bright and citrusy with ginger being the dominant note I catch at the start. Shortly after there is a warmth that takes over. The mid florals were subtle at most. So I would say it pretty much reaches the base quite quickly. This is most likely due to the EDC concentration.
Overall the scent is lovely. Perfect for a summer vacation after a long day by the beach and as a companion for the sunset Negroni in a nice linen shirt.
If you can catch a bargain for the scent go for it, but it’s not worth the full price in my opinion.
0 Comments
Camey5000

107 Reviews
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Camey5000
Camey5000
Top Review 23  
My Amber No. 169

Atkinsons - 44 Gerrard Street
.
My Amber No. 169

.
Gerrard dashed down the street, quick as a shot. Fast, a bright Cologne. He trembled like lime and stepped in with the force of green eucalyptus. And sharp ginger. All in green. Bright, sharp green.
.
He wanted to bring flowers. Jasmine, roses, and orchids. He packed only a few of them. Took a bit too much in his mouth. Surely he will be forgiven, as delicate woods warmed the arrangement. With amber lightly dusted, to sweeten the deal.
.
The bright red bottle was already very chic (!). It made an impression (!). And could lend the somewhat tired, indifferent Cologne package the necessary charm.
.
In No. 44, he was received with slight disappointment.
.
He didn’t stay long.
.
.
D 8.0 / HK 7.0 / SI 7.0 / FL 9.0
.
14 Comments
Felix22x

6 Reviews
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Felix22x
Felix22x
Very helpful Review 21  
The Best Release of 2020?! Something Between Sweet-Fruity Lime and Floral Trio
My last comment here feels like it was ages ago.
I just had the urge to write a longer text about a fragrance again and to exchange thoughts with all the lovely perfume enthusiasts.
However, the fact that I am finally writing a comment again is mainly due to the way this fragrance captivates and excites me.
I haven't had much experience with the house of Atkinsons yet, but this scent has definitely piqued my interest, and I will be testing several more - that much is certain!!
But now, finally, to the fragrance.

What excites me the most is the opening.
It combines an authentic, sweet, and at the same time refreshing lime note with slightly spicy ginger and a hint of eucalyptus.
These three notes are so wonderfully intertwined that I find the opening so brilliant that I want to include it in my unofficial Top 10 list of all the perfume openings I have ever tested.
However, the fragrance is by no means linear, which I find a bit unfortunate in this case due to the great opening!
It develops into a floral trio - the top notes are only faintly detectable after a while, and a light, airy floral blend of rose and orchid with a small amount of jasmine emerges.
The fragrance is now so light that it almost seems watery.
So far, so good!
However, there is also a significant downside to this fragrance, unfortunately.
That is the sillage and longevity.
With a maximum of 5 hours (more likely less), it is pretty much done on my skin, and it is also quite close to the skin - so it is not really a candidate for purchase, but only kind of.

Now let's get to the headline I chose. In my eyes, and from what I have tested so far this year, it is supposedly the best fragrance or at least one of the best.
I really like it because I find it unique, not synthetic (high quality), and very pleasant in scent character!
In short: The expression “refreshingly different” fits it quite well :)
I am just as fed up with synthetic bombs as I am with the designer or niche variety that is unfortunately flooding the market right now.
Nevertheless, the longevity and sillage mean that I cannot love the fragrance unconditionally; however, I have and will wear this fragrance very often this summer, and it currently ranks among my summer favorites. Additionally, it has greatly increased my interest in the Atkinsons brand and perhaps paved the way for me to numerous other wonderful fragrances.
Feel free to let me know what your favorites from Atkinsons are and what I absolutely must test; I would really be interested to know :)
4 Comments
Hyazinthe

44 Reviews
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Hyazinthe
Hyazinthe
Helpful Review 17  
Men's Flowers
It starts off clearly masculine for me, with eucalyptus leading the way; I would have liked a bit more ginger. The first half hour is definitely on the masculine side, then more sweetness begins to emerge. Whether that is the mentioned flowers is hard to tell. However, it becomes increasingly floral, but also a candy-like sweetness comes into play. This seems to be moving overall in the new direction for men, which I have been noticing becoming sweeter for some time now. I actually have nothing against that, but it doesn't feel quite balanced. It's a shame that the ginger and eucalyptus didn't stick around, as that would make this candy-like sweetness a bit more bearable for me personally.
I don't think it's poorly done, but it's also a bit boring, a bit soft; a little edge would have done me good. It could also go in the direction of Kurkdjian (ducking away).
I can imagine this for a sunny Saturday afternoon in the garden with tea and cake. So a day like today. (The cake was all gone by lunchtime....)
8 Comments
DSportello

139 Reviews
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DSportello
DSportello
Helpful Review 18  
Grand Opening at 44 Gerrard Street or The Mighty Ginger from England
I never thought I would find a fragrance with and precisely because of eucalyptus so beautiful. Yesterday, I truly tested it for the first time. When I got home, I actually went out again and bought the fragrance because I was in the mood for it.
But let's take it step by step.

The opening of 44 Gerrard Street is indeed a major event. If I could use GIFs here, it would probably be the big eyes and the tongue sticking out of Jim Carrey from "The Mask" when he sees Cameron Diaz on stage. The ginger is so sharp that it swallows the lemon right at the spray. On the test strip, I perceived the lemon before the ginger took over. When I apply it properly on my neck and throat, I no longer notice the lemon. The ginger is already there with force! It is sharp, smells very natural and invigorating. If you need a wake-up kick in the morning, you might want to reach for a 44 Gerrard Street from the bottle. (Similarly great wake-up calls from the bottle, in my opinion, are Guerlain Homme Eau de Parfum and Allure Homme Sport Cologne, while Allure Homme Édition Blanche Eau de Parfum is also wonderful for morning coffee when you don't need an extra kick but want to start the day leisurely.) As for risks and side effects... no, no, I don't think there are any risks or side effects.
After about 1-2 minutes, the eucalyptus note joins the ginger, which some describe as a candy note. I don't like eucalyptus candies. Even when I have a cold, I'm the honey-ginger type, although this preference doesn't transfer into the world of fragrances, as "Naxos | XerJoff" is not for me. However, I find the eucalyptus note in 44 Gerrard Street particularly special and beautiful. It adds something unique and special to the opening of this fragrance, a certain green component that fits wonderfully into the freshness theme. While I previously found the opening of Terre d'Hermès Eau Givrée a bit too sharp over time, I really like the burn around the neck here. And when I sprayed Terre d'Hermès Eau Givrée in the store alongside 44 Gerrard Street, it seemed like a sweet, tame kitten. So, you have to like a certain sharpness if you want to hang out at 44 Gerrard Street.

One special feature that the creators of 44 Gerrard Street seem to have programmed into the fragrance composition:
The sillage is, in my opinion as a freshie fan, a hit. Yesterday, I wore the fragrance to a cozy pub night with friends, and on the train, my sillage acted like an antidote against all the Ombre Nomade. The security personnel of the public transport actually escorted two young men with Ombre Nomade out of the train so they wouldn't disturb my sillage. The other guests cheered, there were calls for chants, no child of man should ever wear heavy oud fragrances on the train again, may an era of fresh fragrances dawn, suddenly I felt hands on my legs, I was lifted up, I should lead the new era as P.... I must have dozed off briefly on the train. A dog rubbed against my leg. I got off.

Where was I:
I also find the drydown delightful, so I'm torn: Although I'm not a fan of rose, I find the rose here very soft and well done. I either perceive jasmine and orchid very lightly again and again, or I'm imagining it. Without knowing the fragrance notes, I probably wouldn't think of orchid. In any case, the fragrance transforms into a unisex floral scent that I find very beautiful.
Here comes the inner conflict: I find the opening very beautiful and wish that these sharp winds around my neck would last longer. On the other hand, I also find the fragrance progression very beautiful, as the ginger-eucalyptus note remains present, beautifully leading into the floral notes and accompanying them.

Where I still need testing and wear time: The fragrance darkens after 3-4 hours: I perceive musk, but not amber. The cashmere wood gives off a very nice warmth and slight sweetness. I'm currently wearing the fragrance and will provide an update once I've deciphered the base notes a bit better. Not being in a smoking pub right now may help. This is the second proper wear. Let's see.

The bottle:
The orange bottle, which is transparent when held against the light, looks quite impressive. The color is playful on one hand, while on the other hand, it maintains the "classic" and "stylish" theme of the Atkinsons house. Orange and black are a winning combination, in my opinion. The cap has a good weight, and with the house emblem, I find it very well done overall. The way it fits on is fantastic in terms of feel and sound. The spray head looks cheap, but sprays like a world-class product. I particularly like the slight edges on the back of the bottle, which not only look good but also make the bottle easy to hold. The bottle comes in an orange sliding box, which is at most okay. But I don't care about the packaging. I appreciate it when manufacturers invest in a high-quality bottle alongside the fragrance. The outer packaging stays in the drawer anyway, at least for me.

The longevity was perfectly fine at 5-6 hours yesterday, as I said, in a smoking pub on a sociable evening when I couldn't concentrate much on the fragrance. Under different conditions, it may be perceivable for longer.

As a little addition, a fashion recommendation: For whatever reason, I want to pull my gray Glencheck suit out of the closet and wear it with this fragrance. Even if it doesn't necessarily have to be the gray Glencheck: Although a freshie (at least in the opening), I see this fragrance on a well or classically dressed man.
How would Jim Carrey have reacted to the combination of 44 Gerrard Street and (my) gray Glencheck suit? I can only imagine!
4 Comments
More reviews

Statements

87 short views on the fragrance
3
The scent crosses a Caribbean home remedy with a tropical spa. A unique and amazing scent, especially for any eucalyptus lover.
0 Comments
30
26
Mr. Smith
With a wonderfully zesty-fresh
Lime smile
& green-spicy Aftershave aroma
He promises summer weather
In gray London
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26 Comments
21
20
The top note is dominated by a strong citrus-ginger combo. The rose joins in quite quickly. I also notice the musk.*
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20 Comments
17
12
It has a great top note, wow. But the development is also impressive. A fine freshness underlined with amber.
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12 Comments
16
13
Fresh green fruit kick
Embraced
By short-breathed flowers that
Sink
Into a mist of softly warm wood
Summer evening ...
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13 Comments
16
13
Nice, fresh scent with lots of citrus and mint at first.
Then it becomes softer and more floral with a hint of woodiness. Great for warmer days.
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13 Comments
14
14
Greeted by
ginger and
citrus notes,
it leads into the
magnificent
flower garden
in the heart
of London.
Relaxed,
you swing on the
wooden swing.
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14 Comments
14
8
Sharp citrus and dark-dirty, bitter rose on potent sour, vulgar aroma-chemical wood amber. Unpleasant, modern synthetic.
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8 Comments
10
7
Starts quite bitter and sharp, but quickly turns rosy with a spicy base. Wear yes, buy no.
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7 Comments
5 years ago
11
5
Great summer scent. Citrusy-bitter, a bit spicy like ginger, fruity unsweetness, pink rose, and lots of wood. Eucalyptus is just a leaf for decoration.
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5 Comments
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Images

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