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02/04/2020
AndreasK
8 Reviews
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AndreasK
Top Review
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New fragrance, no flanker
The EdP was actually an intensification of the fragrance to the EdT. It was intended to complement the original, which was generally criticised for being too weak in terms of durability, and this was only partially successful. The durability of the EdP was slightly better, but was itself criticised by many as always too inadequate. One might think that the Intense version is a further intensification of the fragrance while retaining The One fragrance characteristic. But far from it; the 2020 version is not a flanker, but an independent new fragrance!
I'm not a marketing expert. But the purpose of trademarks seems to me to be to identify a certain content to the consumer under a name that is emblematic for him. However, if different contents are marketed under the same name, this purpose is counteracted. This is what D&G is doing now with the Intense of The One, which has nothing to do with The One. The result is likely to be customer confusion and dilution of the brand. I don't understand what such self-destruction is good for. Perhaps it is understood in the Dior house, where a comparable faux pas was committed with the 2020 version of Homme.
The One EdT and EdP are tobacco-like, aromatic, distinctly sweet, voluptuous fragrances that have their counterparts in the world of spirits, such as Amaretto, which is why the bottle is also supposed to be reminiscent of an Amaretto bottle. What I find problematic with them is the clearly too synthetic implementation of the basically good fragrance idea. If the implementation were more valuable, the two could be classics for a long time.
The 2020 non-fangler is a discreetly aromatic, not overly sweet, spicy flavor. He seems very subtle to me; too subtle. I would expect more impact from an Intense fragrance, presumably for the dark season. It seems to be the new trend to exercise restraint in terms of the strength of expression. I'm very sorry
I don't really know where to take The One Intense. It does not stand out from the group of aromatics designers. Dior's Sauvage Parfum is much more present than Duft. Overall, I consider The One Intense to be dispensable. It's hardly likely to bother anyone. But who'd miss it if he didn't exist? No one.
I'm not a marketing expert. But the purpose of trademarks seems to me to be to identify a certain content to the consumer under a name that is emblematic for him. However, if different contents are marketed under the same name, this purpose is counteracted. This is what D&G is doing now with the Intense of The One, which has nothing to do with The One. The result is likely to be customer confusion and dilution of the brand. I don't understand what such self-destruction is good for. Perhaps it is understood in the Dior house, where a comparable faux pas was committed with the 2020 version of Homme.
The One EdT and EdP are tobacco-like, aromatic, distinctly sweet, voluptuous fragrances that have their counterparts in the world of spirits, such as Amaretto, which is why the bottle is also supposed to be reminiscent of an Amaretto bottle. What I find problematic with them is the clearly too synthetic implementation of the basically good fragrance idea. If the implementation were more valuable, the two could be classics for a long time.
The 2020 non-fangler is a discreetly aromatic, not overly sweet, spicy flavor. He seems very subtle to me; too subtle. I would expect more impact from an Intense fragrance, presumably for the dark season. It seems to be the new trend to exercise restraint in terms of the strength of expression. I'm very sorry
I don't really know where to take The One Intense. It does not stand out from the group of aromatics designers. Dior's Sauvage Parfum is much more present than Duft. Overall, I consider The One Intense to be dispensable. It's hardly likely to bother anyone. But who'd miss it if he didn't exist? No one.
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